Nowadays, more and more people are place importance on journalism¡¦s ethics. It is because everything that a journalist writes or says, or neglects to write or to say, in some or other way has an influence on many people, and that influences can be good or bad. The principles of good journalism are directed toward bringing the highest quality of news reporting to the public, this fulfilling the mission of timely distribution of information in service of the public interest. Therefore, ethical rhetoric is a important factor in the maintenance of a healthy communicative relationship between journalism and society or between journalist and reader.
So, what is ¡¥Ethics¡¦? Doing the right things? Integrity of honesty? Legal behavior? Acceptable behavior? Appropriate behavior? The subject of ethics is the word comes from the Greek word ethikos, ethics is something pertaining to character. It has now become a science, it uses a systematic, reasoned, or rational approach, based on a set of principles to determine what is ¡¥good¡¦ or ethical, and what is ¡¥bad¡¦ or unethical. It also can be defined as the branch of philosophy that deals with questions of right and wrong, good and evil. And what is the objective of editors¡¦ rhetoric? The objective of editors¡¦ ethical rhetoric is to establish, maintain, or enhance their own credibility and that of their publications. Without a solid, credible, communicative relationship, journalists run afoul of regulators and social critics and lose the readers¡¦ support.
In this paper I will argue that the bigger ethical problem laying inside the journalism industry are To Be Objectivity, Protect Public Interest and Protect The Source of Information
Be Objectivity
When journalists talk about objectivity, they mean that the news story is the reporter¡¦s opinion or feeling, that is contains facts and that the account is an impartial and independent observer. Unfair and unbalanced journalism might be described as a failure in