100 Years Wars of Coca-Cola and Pepsi
I CASE SUMMARY Origins
Coke and Pepsi were both created before 1900. Coke was invented in Atlanta by pharmacist John Pemberton in 1886. Pepsi also was created by a pharmacist- Celeb Bradham from New Bern, North Carolina in 1898 Cola -Cola Origins Formula
The original ingredients of Coca-Cola were intended to have health benefits and be refreshing. Coca-Cola contained coca leaves and kola nuts, known to promote energy. Coca leaves, from which cocaine derives, was primary ingredient but was fully removed from the formula by 1929. Pepsi-Cola Formula
Pepsi-Cola was originally coined “Brad’s Drink” in honor of its creator. The premise of the original formula is the ingredients emulated Pepsin, and digestion aid. It did not contain kola nut. Coca-Cola business Beginnings
Coca-Cola originally cost 5 cents a glass. An Atlanta businessman secured the rights t the product by 1891. It was first bottled in a plant in 1908 Pepsi-Cola business beginnings
Pepsi-Cola bottling started out in bradham’s pharmacy basement. The company was incorporated in 1905 and the name trademarked in 1906 a bottling plant was established in 1908 Coke and Pepsi now
For many years, Coca Cola and Pepsi have enjoyed the position as the two most enjoyed soft drinks in the USA, as they have maintained their popularity over the past several decades. One can divide soft drink fans into two major camps: Coke-lovers and Pepsi-lovers. Each of the camps substantiates its favoritism not only on flavor, but also on ideas, facts, and preferences that justify its choice and allow it to stay true to its selection. The following analysis of the history of Pepsi and Coca Cola explores Pepsi and Coke with an emphasis on advertising and cultural significance of these efforts, discovering what makes these soft drinks so popular and what differentiates them from each other. What emerges is that there is little in the way of differences between Coke and Pepsi outside of different cultural histories.
Coke and Pepsi were both created before 1900. Coke was invented in Atlanta by pharmacist John Pemberton in 1886. Pepsi also was created by a pharmacist- Celeb Bradham from New Bern, North Carolina in 1898 Cola -Cola Origins Formula
The original ingredients of Coca-Cola were intended to have health benefits and be refreshing. Coca-Cola contained coca leaves and kola nuts, known to promote energy. Coca leaves, from which cocaine derives, was primary ingredient but was fully removed from the formula by 1929. Pepsi-Cola Formula
Pepsi-Cola was originally coined “Brad’s Drink” in honor of its creator. The premise of the original formula is the ingredients emulated Pepsin, and digestion aid. It did not contain kola nut. Coca-Cola business Beginnings
Coca-Cola originally cost 5 cents a glass. An Atlanta businessman secured the rights t the product by 1891. It was first bottled in a plant in 1908 Pepsi-Cola business beginnings
Pepsi-Cola bottling started out in bradham’s pharmacy basement. The company was incorporated in 1905 and the name trademarked in 1906 a bottling plant was established in 1908 Coke and Pepsi now
For many years, Coca Cola and Pepsi have enjoyed the position as the two most enjoyed soft drinks in the USA, as they have maintained their popularity over the past several decades. One can divide soft drink fans into two major camps: Coke-lovers and Pepsi-lovers. Each of the camps substantiates its favoritism not only on flavor, but also on ideas, facts, and preferences that justify its choice and allow it to stay true to its selection. The following analysis of the history of Pepsi and Coca Cola explores Pepsi and Coke with an emphasis on advertising and cultural significance of these efforts, discovering what makes these soft drinks so popular and what differentiates them from each other. What emerges is that there is little in the way of differences between Coke and Pepsi outside of different cultural histories.