DATE ASSESSMENT SET AND LOADED ON TO STUDENT PORTAL:-
13th February 2013
DATE ASSESSMENT TO BE COMPLETED AND SUBMITTTED:-
SUBMISSION METHOD/MODE:-
Online via turnitin, in person
Group Oral presentation
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Assessment Type: An Individual Assignment and a Group presentation
Individual Assignment
Word limit -3000 words
Assignment One is based on the Harvard Business Review Case Study on Facebook.
Study the case carefully and the recommended sources in the reading list.
Attempt the following tasks
Task A
Using relevant analytical frameworks critically analyse the strategic capability of Facebook (1500 words, 12.5%)
Task B
To what extent could prescriptive models of strategy be used to explain the strategic success of Facebook? (1500 words, 12.5 %)
Total weighting for Assignment 1: 25%
Individual Assignment: Marking Guidelines
100 marks = 25% weighting
• Critical discussion and application of relevant models and concepts on strategic capabilities to understand the competitive advantage of Facebook (25 marks)
• Critical examination of conventional strategic management models to explain the success Facebook (25 marks)
• Discussion of contemporary models/ studies such as complexity theory, chaos and positive returns economics that may give an insight into Facebook’s explosive growth (25marks)
• Academic protocol – quality of academic references, the presentation of these and the overall structuring and format of the business report (25 marks) (Total 100 marks=25%)
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Group Assignment
Assignment Brief
Task A
Using relevant strategic management concepts, conduct an analysis of the film: “12 Angry Men” (