145857412 Research Of Tesco Malaysia

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FACULTY OF BUSINESS AND MANAGEMENT

BBRC4103
RESEARCH METHODOLOGY

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SEMESTER JANUARY 2012

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TABLE OF CONTENTS

ACKNOWLEDGEMENT

1

QUESTION 1

3 – 10

QUESTION 2

11 – 21

QUESTION 3

22 – 31

QUESTION 4

32 – 43

QUESTION 5

44 – 52

QUESTION 6

53 – 54

REFERENCES

55 – 56

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A) INTRODUCTION

Tesco Stores (Malaysia) Sdn. Bhd. was incepted on 29 November 2001, as a strategic alliance between Tesco Plc UK and local conglomerate, Sime Darby Berhad of which the latter holds 30% of the total shares. Tesco Malaysia commenced operations in February 2002 with the opening of its first hypermarket in Puchong, Selangor.
Tesco Malaysia employs nearly 15,000 employees and operates 40 stores and in two formats following the acquisition of the Makro Cash and Carry business in Malaysia in December
2006.Theseare:
Tesco Hypermarkets
The hypermarket format offers customers a complete one stop shopping for their needs from fresh food to groceries, from household needs to apparel. It carries more than 60,000 lines of products including nearly 3,000 own brand of products ranging from food to non-food items. Tesco Extra Hypermarkets
The Tesco Extra format serves the needs of small businesses, families and individuals all under one roof by providing a comprehensive range of products and services focused for small businesses including bigger pack sizes, special trolleys and checkouts as well as a dedicated business development team to support small business owners with their orders.
Tesco Malaysia is the only Hypermarket to run its own loyalty card, which returns money to customers 4 times a year. Tesco Clubcard and Biz Clubcard were introduced, as a way to say thank you to customers by giving money back to them. Clubcard has received an overwhelming response from customers with nearly 2 million household members signed up to date. As of January

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