Preview

15 Metrics Every Marketing Manager Should Be Tracking

Good Essays
Open Document
Open Document
2906 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
15 Metrics Every Marketing Manager Should Be Tracking
17/02/13

15 M etr ics Ever y M ar keting M anag er Should Be Tr acking

Inbound Marketing vs.
Outbound Marketing
How to Create a
Facebook Page Vanity
URL

16 Ma rk e t ing Pick -Up Line s t o Sna g Your
Ne x t Hot Da t e [+ Eca rds ]
2 652 personnes aiment ça.
30 Te rrible Pie ce s of Socia l Me dia A dv ice
You Should Ignore
427 personnes aiment ça.

Create a Facebook
Business Page and
Tap 53 Million Users
(For Free! )
How to Use Twitter for
Marketing & PR
17 Examples of Great
Presentation Design
The 15 Best Facebook
Pages You've Ever
S een
Did You Graduate From
Link Building High
School Yet?

HubSpot's Inbound Marketing Blog
Current Articles |

RSS Feed

15 Metrics Every Marketing Manager Should Be Tracking
Posted by Rebecca Corliss
Fri, Feb 15, 2013 @ 08:00 AM

Comments

.

A mark eter who is s k illed at us ing data -- whether y ou're entry -level or a CMO -- is a powerful forc e. Having data at y our s ide will help y ou mak e s mart dec is ions , s ugges t fas t c hanges when nec es s ary , and find opportunities for different mark eting c hannels and teams to work together. W ho does n't want that?
Quite often, however, even good mark eters are in the bus ines s of only monitoring the bas ic s : traffic and leads .
But there's a s ubs tantial world bey ond thos e important y et s imple meas urements . In fac t, y ou c an go muc h deeper into y our data to s ee how c ertain mark eting c omponents are work ing together, learn what improvements c an be made to better y our mark eting, and avoid s ome s erious pitfalls before they happen.
All y ou need is to have y our mark eting metric s lis t ready , and the tools to get s tarted.

So to help you get started, here are some of the key marketing metrics and reports you should be analyzing if you're looking to advance your marketing game. It'll help you strengthen your analytical tool belt, and run marketing programs that work smarter -- not

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Dydw i ddim yn credu bod pwrpas bywyd yw i atal gwahaniaethu oherwydd dydw i ddim yn crefyddol ac felly dwi’n credu y theori angrhefyddol ac felly dydw i ddim yn credu yn beth mae’r beibl yn dweud. Efallai bydd rhywun sydd yn…

    • 382 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Anghytunaf gyda’r gosodiad hwn- credaf fod ffactorau eraill pwysicach a wnaeth effeithio fwy ar hyn na’r Babaeth. Er hynny, rhaid cofio fod gan y Babaeth mwy o rym yn y cyfnod hwnnw na sydd yn bodoli heddiw. Roedd dylanwad y Pab yn arwyddocaol i’r Reciwsantiaid, ond nid oedd yn golygu llawer i Gatholigion dros Ewrop I gyd gan fod yna resymau eraill a gellir eu dadlau dros y dirywiad ym mherthynas Elisabeth â’r pwerau Catholig, megis y gwahaniaethau crefyddol a gwleidyddol ym mhlith gwledydd, a heb anghofio Mari Stiwart.…

    • 1124 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Mr fdgsdyusdtgfujer

    • 731 Words
    • 3 Pages

    Select a national marketing campaign that is of interest to you and where you can get access to information and evaluate its success, i.e. was it worth the effort, did it achieve its goals etc.…

    • 731 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Augustine Medical Case

    • 2856 Words
    • 12 Pages

    • Farris, Paul. Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, NJ: FT, 2010. Print.…

    • 2856 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Marketing Management Report

    • 5936 Words
    • 24 Pages

    Assignment: As Bruce Nashman, owner and director of Camp Wahanowin, do whatever analysis you deem necessary and develop a comprehensive marketing plan for Camp Wahanowin.…

    • 5936 Words
    • 24 Pages
    Good Essays
  • Good Essays

    Mednet Case

    • 681 Words
    • 3 Pages

    1) What does an advertiser want? Sales, leads, brand awareness? What are the best metrics for measuring these?…

    • 681 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Hubspot - Case Analysis

    • 5045 Words
    • 21 Pages

    Today, companies are striving to increase their profitability and to gain a competitive edge over competitors with unique marketing tools. The customer base that had responded well to traditional marketing techniques (direct mail, trade shows, and telemarketing campaigns) in the past was shrinking. In addition, impulse buying behavior was being replaced by internet comparison searches. Modern day shoppers spend more time researching products and rely more on statistical assurance to make a buying decision. These traditional marketing techniques were classified as outbound marketing strategies. The internet was changing how the customer shopped and purchased. Businesses wanting to reach this new savvy customer needed to find ways to understand the new purchasing power. Social networks once considered chat rooms have turned out to be valuable marketing tools,…

    • 5045 Words
    • 21 Pages
    Powerful Essays
  • Better Essays

    Hand Fitting

    • 2224 Words
    • 9 Pages

    3. How do you prepare the materials in readiness for the marking out activities, in order to enhance clarity, accuracy and safety?…

    • 2224 Words
    • 9 Pages
    Better Essays
  • Better Essays

    Almost there last revision

    • 2279 Words
    • 8 Pages

    9 2, a nd e ve ry thing g ot to be too mu c h.…

    • 2279 Words
    • 8 Pages
    Better Essays
  • Good Essays

    Click Through Case

    • 628 Words
    • 3 Pages

    1. What does an advertiser want? Sales, leads, brand awareness? What are the best metrics for measuring these?…

    • 628 Words
    • 3 Pages
    Good Essays
  • Good Essays

    a1 assessor

    • 842 Words
    • 4 Pages

    and External checks in samples of marking are needed at regular stages to ensure the…

    • 842 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    data driven approach

    • 269 Words
    • 1 Page

    using the data driven approach the data that to be worked on will be in an organized manner. Six…

    • 269 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    CPA GSL Mindmap

    • 528 Words
    • 13 Pages

    Bl n ea Oc St y eg rat New Customer Markets: Eliminate Reduce o titi n TS & DUC O R P M 4. T KET MAR LOPMEN E V DE Demand?…

    • 528 Words
    • 13 Pages
    Satisfactory Essays
  • Powerful Essays

    Why Should I Read the Definitive Guide to Marketing Metrics and Analytics? Part 1: Measurement Builds Respect and Accountability Why Now Is The Time For Marketing Metrics Part 2: Planning for Marketing ROI Step One: Establish Goals and ROI Estimates Up-Front Step Two: Design Programs to Be Measurable Step Three: Focus on the Decisions that Improve Marketing Part 3: A Framework for Measurement Where Metrics Go Wrong The Right Metrics Part 4: Revenue Analytics Define the Revenue Cycle Revenue Cycle Metrics That Matter Revenue Performance Management Metrics…

    • 20293 Words
    • 82 Pages
    Powerful Essays
  • Good Essays

    also referred and known as the Four P's, which are marketing mix elements i.e., product (P-1), price (P-2),…

    • 6856 Words
    • 74 Pages
    Good Essays

Related Topics