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16667264 THE STUDY OF MARKET STRATEGIES OF BALL PENSGEL PENS BETWEEN THE RANGE OF Rs3Rs15 WITH REFERENCE TO LUXOR WRITING INSTRUMENTS

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16667264 THE STUDY OF MARKET STRATEGIES OF BALL PENSGEL PENS BETWEEN THE RANGE OF Rs3Rs15 WITH REFERENCE TO LUXOR WRITING INSTRUMENTS
1

INTERNATIONAL INSTITUTE OF PLANNING &
MANAGEMENT

Luxor Writing Instruments Pvt. Ltd.
REPORT ON
THE STUDY OF MARKET STRATEGIES OF BALL PENS/GEL PENS
BETWEEN THE RANGE OF Rs.3-Rs.15 WITH REFERENCE TO LUXOR
WRITING INSTRUMENTS.

Submitted To: Mr. Sandeep Dawar
Regional Business Manager (North)

Submitted By:Saumya Shankhdhar
(PGP/FW/2008-10)
IIPM, New Delhi

IIPM

2

ACKNOWLEDGEMENT
No task however small can be completed without proper encouragement. In this I am greatly indebted to Mr. Sandeep Dawar for being of immense help to us and guiding me in the right track and giving constructive suggestions during the entire internship. Mere words will never be able to express the gratitude towards him, who not only stimulated the idea of undertaking the project, but also interacted with me frequently giving valuable advice during critical stages of work.
My heartiest thanks goes to all people whom I have contacted, for their cooperation and responsiveness; namely Mr. Gora, Mr. Jha and many more people. I would also like to take this opportunity for thanking Mr. Naveen for his attention and guidance.
Finally I would like to be grateful to all those who directly or indirectly have been of great help and obliged me with their support and have helped me in converting my collection of data and information into a finely polished project. IIPM

3

PREFACE
This Report will help us to study the market potential of lower priced ball and gel pens between the range of Rs.3Rs.15 with reference to Luxor Writing Instruments. In this report we will study the marketing strategies of these pens of various companies that will help to extract information regarding consumer tastes and preferences and thereby the availability and the current position of Luxor pens in this range in the market .This would eventually help the company to improve on existing marketing strategies and develop such pens that have a positive correlation with existing customer tastes and preferences.
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