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1673 Adelaide Fashion Festival Prospect

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1673 Adelaide Fashion Festival Prospect


Spon sorship P roposal 2013



www.adelaidefashionfestival.com.au

Adelaide’s
Premier
Fashion Event

The Story

3

The Audience
Attendance

5

6

The Exposure

6

Media & Marketing
The Events

Individual Event
Branding Opportunities
Contact

7
11

The Opportunity
The Benefits

12
14

17
21

3

The Story
Bringing style and glamour to Adelaide each spring, the Adelaide
Fashion Festival is nationally recognised by industry insiders as
South Australia’s premier fashion showcase event.
Heading into its sixth fabulous year, the Adelaide Fashion Festival has become a firm fixture on the
South Australian events calendar.
Every year, the Festival continues to grow and realise its vision of becoming an iconic fashion event to rival the other major Australian fashion festivals held annually in sister cities, Sydney, Melbourne,
Brisbane and Perth.
At the same time, the Festival remains true to its primary goal of shining a spotlight on Adelaide and the dynamic and innovative South
Australian fashion industry.

4

Hosted by the City of Norwood
Payneham & St Peters and
The Parade, Norwood, one of
Adelaide’s premier fashion shopping destinations, the
2013 Adelaide Fashion Festival promises to be bigger, bolder and shine brighter than ever before, with an outstanding line up of talent and events held over an exciting nine day program, from
18 – 26 October 2013.
A key component of the Adelaide
Fashion Festival, the Emerging
Designers program, is designed to support our State’s young, up-andcoming designers, by providing a platform to showcase new talent. Each year, the Emerging
Designer Award sees the best young designers create a collection and compete for the coveted title of
Emerging Designer of the Year.
For the more spontaneous designer,

the Designer Pressure Test, held as part of the Parades on Norwood
Parade event, sees a group of design enthusiasts go head-to-head in a competition of speed, creativity and skill, by creating an outfit of

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