184153243 ADL 10 Marketing Research V3 2 Doc
1
Marketing Research
Assignment A
1. “Food Mania” is a chain of fast food restaurants located in major metropolitan areas in the south. Sales have been growing very slowly for the last two years. Management has decided to add some new items to the menu, but first they want to know more about their customers and their preferences.
a)
List two Hypothesis
Ans a. A hypothesis is a proposed explanation for an observable phenomenon. For a hypothesis to be put forward as a scientific hypothesis, the scientific method requires that one can test it.
Two hypothesis for fast food chain are:
Hypothesis one: Restaurants that use revenue management strategies to a greater extent to reduce the uncertainty of arrival, the length of meal duration, and the amount of time between customers will have higher sales revenues, more table turns, and lower meal durations than restaurants that use these revenue management strategies to a lesser extent.
Hypothesis Two: Restaurants that use price management to a greater extent will have higher sales revenue than restaurants that use price management to a lesser extent. It helps them to attract more customers in the competitive world.
b research design is appropriate) What kind of? Why?
A.b. Questionnaire: It can used to know the preference of the customer to get the feedback from customers and appropriate to make the changes according to customers need. Questionnaire is a best method when it is used in the right way it gives right information and more authentic and most updated information’s.
Regression analysis: Hypothesis two is supported with this. The revenue management strategy of price management is significantly associated with sales revenue so it can be used as one of the method. It is a scientific method which can be used to calculate more authentic and mathematically information’s.
2. Develop a plan for conducting a focus group to determine consumers’ attitudes towards and preferences for imported automobiles. Specify the
Marketing Research
Assignment A
1. “Food Mania” is a chain of fast food restaurants located in major metropolitan areas in the south. Sales have been growing very slowly for the last two years. Management has decided to add some new items to the menu, but first they want to know more about their customers and their preferences.
a)
List two Hypothesis
Ans a. A hypothesis is a proposed explanation for an observable phenomenon. For a hypothesis to be put forward as a scientific hypothesis, the scientific method requires that one can test it.
Two hypothesis for fast food chain are:
Hypothesis one: Restaurants that use revenue management strategies to a greater extent to reduce the uncertainty of arrival, the length of meal duration, and the amount of time between customers will have higher sales revenues, more table turns, and lower meal durations than restaurants that use these revenue management strategies to a lesser extent.
Hypothesis Two: Restaurants that use price management to a greater extent will have higher sales revenue than restaurants that use price management to a lesser extent. It helps them to attract more customers in the competitive world.
b research design is appropriate) What kind of? Why?
A.b. Questionnaire: It can used to know the preference of the customer to get the feedback from customers and appropriate to make the changes according to customers need. Questionnaire is a best method when it is used in the right way it gives right information and more authentic and most updated information’s.
Regression analysis: Hypothesis two is supported with this. The revenue management strategy of price management is significantly associated with sales revenue so it can be used as one of the method. It is a scientific method which can be used to calculate more authentic and mathematically information’s.
2. Develop a plan for conducting a focus group to determine consumers’ attitudes towards and preferences for imported automobiles. Specify the