In the 1950’s life was changing in America. Due to the war, Europe had stopped producing fashion, this gave American designers a chance to show what they were capable of. As the wartime restrictions on fabric eased and America’s economy improved, the population was able to express themselves through Men and Woman’s fashion.
There were certain elements of mens fashion in the 1950s that were standard amongst the general American population. As the war time restrictions on fabric tapered off fashion became more broad. Pleated Pants that had the big double pleats in the front, and a wide, full leg, a skinny tie and the cardigan sweater. “ In America, Esquire introduced the "Bold Look, with wide shoulders, broad lapels.”(http://imgur.com/a/u9N66?gallery). Because of the growing economy there was time for leisure. Men had separate clothes for leisure and work.“The suit was worn mainly for the office or heading out on the town”(http://imgur.com/a/u9N66?gallery”).
In America after WW11 there was great social and cultural change. Popular culture exploded due to mass media and consumerism. The 1950s brought in a number of subcultures with their own fashion. Many of these subcultures derived from musicians and movie stars like ‘James Dean’ and ‘Elvis Presley’, they were linked with gangs, rebellion and the teenage desire to be different. For example, The Greaser, was a style that originated amongst teenagers and young men in northeastern and southern United States. A Greaser was very well groomed, the hair was slicked back, and they wore motor cycle jackets, white T-shirts and blue denim jeans with the cuffs rolled up. The music genre associated with the Greasers was Rock n Roll. Musicians like Elvis Presley, Chuck Berry, Little Richard, Bill Haley, and Richie Valens were huge influences on the style.
“Up until the 1950s, men were rarely seen out and about without a hat sitting upon their