YouTube serves as an online video sharing website that allows its users to upload and retrieve video content online. Users can start profiles and watch other people’s video and allow others to watch your content that you upload. YouTube videos are scattered all over the Internet and can be shared on other social networks and websites, however the YouTube server hosts the original files. YouTube advertises its slogan by stating “Broadcast Yourself.” This markets that YouTube is primarily targeted at ordinary people whom wished to upload and publish their own video content that they have created. A lot of companies and big organization use YouTube as a platform to promote and market their business or content however, …show more content…
Since Google 2006 purchased YouTube, YouTube’s subscription has been automatically linked to that of Google, thus anyone wanting to sign up, as a subscriber on YouTube would have to obtain a Google account. Once the user has subscribed, you are able to view other channels and content that you enjoy, if the user then wishes to see more content from the creator and receive updates on their activity, then the user can subscribe to their specific channel by clicking on the right top hand side of their channel, the red button stating …show more content…
The first contribution to its popularity is that YouTube serves a quick and accessible online platform where people can go watch popular streaming music videos, blooper clips and also independent freak shows. Its free accessibility has come to serve as a platform of interaction where television shows distribute exclusive behind-the-scene content for viewers.
The second contribution is that YouTube has developed into an interactive social media platform, where video content spiral conversation between its viewers and also within the comment bar allocated below the video. This form on interaction has allowed its users and viewers to build developing relationships within YouTube and other active users.
According to Burgess and Green, YouTube’s third popular theme is its easily accessibility for users to use YouTube as an outlet for their own creative work. This isn’t only restricted to “amateur videos” but has led to trending collaborations with other YouTube users, ‘mashups’ of various content and parodies. The mass of YouTube has extended the variations of content available for its