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Chapter 15

Managing Global Systems
LEARNING OBJECTIVESS
After reading this chapter, you will be able to answer the following questions:
1. What major factors are driving the internationalization of business? 2. What are the alternative strategies for developing global businesses? 3. How can information systems support different global business strategies? 4. What are the challenges posed by global information systems and management solutions for these challenges? 5. What are the issues and technical alternatives to be considered when developing international information systems?

CHAPTER OUTLINE
15.1 THE GROWTH OF INTERNATIONAL INFORMATION SYSTEMS Developing an International Information Systems Architecture The Global Environment: Business Drivers and Challenges State of the Art 15.2 ORGANIZING INTERNATIONAL INFORMATION SYSTEMS Global Strategies and Business Organization Global Systems to Fit the Strategy Reorganizing the Business 15.3 MANAGING GLOBAL SYSTEMS A Typical Scenario: Disorganization on a Global Scale Global Systems Strategy The Management Solution: Implementation 15.4 TECHNOLOGY ISSUES AND OPPORTUNITIES FOR GLOBAL VALUE CHAINS Computing Platforms and Systems Integration Connectivity Software Localization 15.5 HANDS-ON MIS PROJECTS Management Decision Problems Achieving Operational Excellence: Building a Job Database and Web Page for an International Consulting Firm Improving Decision Making: Conducting International Marketing and Pricing Research

Interactive Sessions:
Fonterra: Managing the World’s Milk Trade How Cell Phones Support Economic Development

.3M:

STICKY FILM AND SCRATCHY THINGS THAT SELL AROUND THE WORLD

M is a diversified technology company with a global presence. Its products are available in 200 countries, it has operations in 62 counties, and it produces over 55,000 products. In 2009, the company generated $23.1 billion in revenue, down from $25.6 billion (8 percent) in 2008 as the global recession slowed business

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