away [his] capacity for concentration and contemplation” and Carr is not the only one struggling with this problem (Carr 2). He mentions that his friends and acquaintances are experiencing the same development of losing focus. Not only are people losing focus, but developing a bad habit of skimming because of it. The personal anecdote creates the appeal towards pathos because he wants to create a bond with his intended audience on an emotional level so it can be more relatable. He knows that these personal anecdotes are not enough to convince the reader his argument so he includes a study from University College London to support that it is happening to many people to establish credibility.
Furthermore, adding in his personal struggle creates the emotional bond with his audience of the educated demographics and assumes that they are now realizing that it is possibly happening to them. Carr emphasizes on the idea that people could end up acting like robots and that people’s deep thinking will be stripped away. He use personal anecdotes at the beginning to make his argument more relatable and can draw in his reader closer. His does use casual language to make it seem that he his directly talking to his reader. It makes an easier transfer to show information about research and studies being conducted to extend his support.