2008-2009 Bipac Market Research Report
2008-2009 BIPAC Market Research Report
April 8, 2012
2008-2009 BIPAC Market Research Report “BIPAC is an independent and bipartisan organization with members consisting of businesses and trade associations that, among other activities, provides its members with factual information about key issues that are likely to have an impact on business, and in turn, its members provide this information (such as voting records) to their employees or constituents, usually through a government affairs website or department.” (Minerva Marketing (2008).) BIPAC has a “Prosperity Project” that was designed to drive any organization’s grassroots strategy using website and other informational reports to get the word out to the employees. The survey that was conducted tells, from the employees as well as other information, how well their efforts are in getting the information to the employees and changing the way that the employees think and act in voting, etc. This survey was done in a partnership between Minerva Marketing, LLC. And BIPAC. “BIPAC provides those participating in the Prosperity Project websites with the tools, strategies, and infrastructure for communicating their pro-business messages. These members then give this information to their employees.” (Minerva Marketing (20080. ) There were some key findings that were concluded from the answers to this survey that we will go through. The first key finding that was discovered from the survey conducted in partnership with Minerva Marketing, LLC. And BIPAC was that the employer messages increased voting. “When asked specifically about how or whether the Prosperity Project information their employer provides directly affect their voting patterns, the numbers indicate that employer messages are having a clear impact – 20.8 percent of respondents indicated that the information they received from their employers directly led them to vote “more often” or “somewhat more often.” (Minerva Marketing. (2008). )
April 8, 2012
2008-2009 BIPAC Market Research Report “BIPAC is an independent and bipartisan organization with members consisting of businesses and trade associations that, among other activities, provides its members with factual information about key issues that are likely to have an impact on business, and in turn, its members provide this information (such as voting records) to their employees or constituents, usually through a government affairs website or department.” (Minerva Marketing (2008).) BIPAC has a “Prosperity Project” that was designed to drive any organization’s grassroots strategy using website and other informational reports to get the word out to the employees. The survey that was conducted tells, from the employees as well as other information, how well their efforts are in getting the information to the employees and changing the way that the employees think and act in voting, etc. This survey was done in a partnership between Minerva Marketing, LLC. And BIPAC. “BIPAC provides those participating in the Prosperity Project websites with the tools, strategies, and infrastructure for communicating their pro-business messages. These members then give this information to their employees.” (Minerva Marketing (20080. ) There were some key findings that were concluded from the answers to this survey that we will go through. The first key finding that was discovered from the survey conducted in partnership with Minerva Marketing, LLC. And BIPAC was that the employer messages increased voting. “When asked specifically about how or whether the Prosperity Project information their employer provides directly affect their voting patterns, the numbers indicate that employer messages are having a clear impact – 20.8 percent of respondents indicated that the information they received from their employers directly led them to vote “more often” or “somewhat more often.” (Minerva Marketing. (2008). )