With the rapid increase in Chinese people's living standard and consumption capability, soft drink industry has entered the rapid growth era. Since soft drink products enjoy great popularity in China, the market demand is huge. Currently, there are various types of soft drinks sold in the market with many strong competitors.
In 2012, the total output volume of China soft drinks is 130.2401 million tons, increasing by 10.73% YOY. From 2000 to 2012, the output volume of China soft drink industry increased by 7 times, with a CAGR of 20.7%, which is far higher than the growth rate of GDP, presenting a well development competence.
When the output volume increases, the varieties of China soft drinks also increase to provide more options for consumers. Among all varieties of soft drinks, carbonated beverages take up the largest proportion of China soft drink industry, while the proportion of natural mineral water in soft drink industry increases continuously. At present, carbonated beverages, bottled drinking water, fruit and vegetable drinks and tea drinks have become the four major categories of soft drinks in China.
In 2012, the output volume of carbonated beverages was 13.1129 million tons, decreasing by 18.38% YOY. The output volume of fruit juices and vegetable juices was 22.2917 million tons, increasing by 16.09%. The output volume of bottled drinking water amounted to 55.6278 million tons, up by 16.16% YOY. And the output volume of other drinks reached 39.2077 million tons, increasing by 13.76% YOY. China soft drink market can be divided into several major market segments, including carbonated beverages, fruit and vegetable