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2014 Casestudy 1

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2014 Casestudy 1
Case Study of company Metro Cabs Pvt Ltd (MCPL).

MCPL is new cab company which has ambitious pan India plans. Initially MCPL is starting in three months time with 500 cabs in Mumbai and 400 cabs in New Delhi. MCPL can augment more cabs if required at these two metros if demand is more. MCPL has devised clear business strategy and earmarked the required funds with clear marketing strategy. Executive management wants Operations group to come with detailed plan. Cabs are targeted both at business and tourist customers. Cabs are to fuel efficient, easily drive able on any road in the city as well as economical to the business and tourist passengers. At the same time, cabs need to be accessible from any part of the city and they need to be clean, green and have maximum passenger comforts.

A. What are the different aspects of Operations management to be considered?
B. What should be the product design for the cabs mapping customer requirements?
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