2014 Kia Soul
11 October 2013
2014 Kia Soul
The 2014 Kia Soul Hamster Commercial is directed to young adults and begins with three overweight hamsters in human form, attempting to get fit. While the commercial displays their montage of workouts and Lady Gaga’s new hit single “Applause” plays in the background, the perspective alternates between the hamsters and the car designer. This car designer appears to be designing the new 2014 Kia Soul. Once the hamsters and car are ready, they make an appearance on the Red Carpet and dazzle the crowd. Why hamsters? There are many species of hamsters, but Kia chose the golden hamster, which is the most common hamster pet according to the Purdue University School of Veterinary Medicine. These hamsters are “small (4” to 7”), short-tailed rodents with large cheek pouches, small eyes and a variety of appealing coat colors” . The golden hamster is an ideal image of what attracts and triggers the part of the human brain that causes someone to want something. This Kia commercial is attempting to create a feeling in the audience of adults to want the car like they want the hamsters. Lady Gaga’s song, “Applause,” is upbeat and creates energy in its listeners. The momentum pushes the audience and forces them to interact leading to a higher chance of taking action towards the new Kia Soul. Not only does the beat play with the listeners, but also Lady Gaga in general has an effect on the world. Ruth Blatt, a contributor of Forbes, has a passion for music and she claims “Lady Gaga’s unusually strong bond with her fans is one of the reasons she is the highest-ranked musician in Forbes’ list of most powerful celebrities”. Lady Gaga has fans whom love her and because her music is in this commercial, she has a large impact on the audience listening and watching this. The song states, “I live for the applause” , connecting the hamsters with the car. The hamsters represent the car and they both are perfecting their looks in order to make an
2014 Kia Soul
The 2014 Kia Soul Hamster Commercial is directed to young adults and begins with three overweight hamsters in human form, attempting to get fit. While the commercial displays their montage of workouts and Lady Gaga’s new hit single “Applause” plays in the background, the perspective alternates between the hamsters and the car designer. This car designer appears to be designing the new 2014 Kia Soul. Once the hamsters and car are ready, they make an appearance on the Red Carpet and dazzle the crowd. Why hamsters? There are many species of hamsters, but Kia chose the golden hamster, which is the most common hamster pet according to the Purdue University School of Veterinary Medicine. These hamsters are “small (4” to 7”), short-tailed rodents with large cheek pouches, small eyes and a variety of appealing coat colors” . The golden hamster is an ideal image of what attracts and triggers the part of the human brain that causes someone to want something. This Kia commercial is attempting to create a feeling in the audience of adults to want the car like they want the hamsters. Lady Gaga’s song, “Applause,” is upbeat and creates energy in its listeners. The momentum pushes the audience and forces them to interact leading to a higher chance of taking action towards the new Kia Soul. Not only does the beat play with the listeners, but also Lady Gaga in general has an effect on the world. Ruth Blatt, a contributor of Forbes, has a passion for music and she claims “Lady Gaga’s unusually strong bond with her fans is one of the reasons she is the highest-ranked musician in Forbes’ list of most powerful celebrities”. Lady Gaga has fans whom love her and because her music is in this commercial, she has a large impact on the audience listening and watching this. The song states, “I live for the applause” , connecting the hamsters with the car. The hamsters represent the car and they both are perfecting their looks in order to make an
Cited: Blatt, Ruth. "For Love Or For Money? The Meaning Behind Lady Gaga 's 'Applause '." 20 August 2013. Forbes.com. 11 October 2013 . Gaga, Lady. "Applause." ARTPOP. New York City, 2013. Kia. "2014 Kia Soul Commercial." 22 August 2013. youtube.com. 11 October 2013 . Purdue University. Care of Hamsters. 11 October 2013 . Scott-Kemmis, Judy. The Color Green. 2009. 11 October 2013 .