20140101 BU491Schedule 1
School of Business & Economics
BU 491 Winter 2015 Version 1.1
Topic
Week
Class
Readings/Cases
Introduction
5-9 January
1
None
Expanding abroad
2
Chapter 1 Expanding abroad: Motivations, means, and mentalities
Reading: Distance still matters: The hard reality of global expansion (Harvard Business Review, September 2001)
Reading: The Tortuous evolution of the multinational corporation (Columbia Journal of World Business, January-February 1969)
International context
12-16 January
3
Chapter 2 Understanding the international context: Responding to conflicting environmental forces
Reading: Managing risk in an unstable world (HBR, June 2005)
Reading: Managing executive attention in the global company (Sloan Management Review, Summer 2007)
4
Case: Global Wine War 2009: New World versus Old
Culture
19-23 January
5
Reading: The end of corporate imperialism (HBR, August 2003)
Reading: Culture clash in the boardroom (HBR, September 2011)
6
Intercultural Training Session
Developing transnational strategies
26-30 January
7
Chapter 3 Developing transnational strategies: Building layers of competitive advantage
Reading: Managing differences: The central challenge of global strategy (HBR, March 2007)
Reading: New business models in emerging markets (HBR, January-February 2011)
8
Country Presentation: European Union
Case: United Cereal: Lora Brill’s Eurobrand Challenge
Developing a transnational organization
2-6 February
9
Chapter 4 Developing a transnational organization: Managing integration, responsiveness, and flexibility
Reading: When you shouldn’t go global (HBR, December 2008)
Reading: Have you restructured for global success? (HBR, October 2011)
10
Country Presentation: Germany
Case: Beiersdorf AG: Expanding Nivea’s global reach
TEST 1
7 February Saturday
2:00 pm all sections, rooms to be assigned
Creating worldwide innovation and learning
9-13 February
11
Country Presentation: Japan
Chapter 5
BU 491 Winter 2015 Version 1.1
Topic
Week
Class
Readings/Cases
Introduction
5-9 January
1
None
Expanding abroad
2
Chapter 1 Expanding abroad: Motivations, means, and mentalities
Reading: Distance still matters: The hard reality of global expansion (Harvard Business Review, September 2001)
Reading: The Tortuous evolution of the multinational corporation (Columbia Journal of World Business, January-February 1969)
International context
12-16 January
3
Chapter 2 Understanding the international context: Responding to conflicting environmental forces
Reading: Managing risk in an unstable world (HBR, June 2005)
Reading: Managing executive attention in the global company (Sloan Management Review, Summer 2007)
4
Case: Global Wine War 2009: New World versus Old
Culture
19-23 January
5
Reading: The end of corporate imperialism (HBR, August 2003)
Reading: Culture clash in the boardroom (HBR, September 2011)
6
Intercultural Training Session
Developing transnational strategies
26-30 January
7
Chapter 3 Developing transnational strategies: Building layers of competitive advantage
Reading: Managing differences: The central challenge of global strategy (HBR, March 2007)
Reading: New business models in emerging markets (HBR, January-February 2011)
8
Country Presentation: European Union
Case: United Cereal: Lora Brill’s Eurobrand Challenge
Developing a transnational organization
2-6 February
9
Chapter 4 Developing a transnational organization: Managing integration, responsiveness, and flexibility
Reading: When you shouldn’t go global (HBR, December 2008)
Reading: Have you restructured for global success? (HBR, October 2011)
10
Country Presentation: Germany
Case: Beiersdorf AG: Expanding Nivea’s global reach
TEST 1
7 February Saturday
2:00 pm all sections, rooms to be assigned
Creating worldwide innovation and learning
9-13 February
11
Country Presentation: Japan
Chapter 5