2048 team results round 1

BLUE OCEAN STRATEGY
SIMULATION
ROUND BLUE-1 DEBRIEF RESULTS

Theory by

W. CHAN KIM & RENEE MAUBORGNE

Design and Development by

YOUR BLUE OCEAN OFFERINGS

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YOUR BLUE OCEAN OFFERINGS
What is your Blue Ocean offering?
Which customers you target (Path 1, 3, 5 or combination of 1 and 5)
How did you come up with offering?
What factors you decided to eliminate, reduce, raise and create and why?

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TO-BE STRATEGY CANVAS – TEAM ALBATROSS

What was your Blue Ocean strategy? (Path 1, 3, 5 or combination of 1 and 5)
How did you come up with strategy?
What factors you decided to eliminate, reduce, raise and create and why?
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TO-BE STRATEGY CANVAS – TEAM BUFFALO

What was your Blue Ocean strategy? (Path 1, 3, 5 or combination of 1 and 5)
How did you come up with strategy?
What factors you decided to eliminate, reduce, raise and create and why?
18/11/2013
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TO-BE STRATEGY CANVAS – TEAM COUGAR

What was your Blue Ocean strategy? (Path 1, 3, 5 or combination of 1 and 5)
How did you come up with strategy?
What factors you decided to eliminate, reduce, raise and create and why?
18/11/2013
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TO-BE STRATEGY CANVAS – TEAM EAGLE

What was your Blue Ocean strategy? (Path 1, 3, 5 or combination of 1 and 5)
How did you come up with strategy?
What factors you decided to eliminate, reduce, raise and create and why?
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BLUE OCEAN STRATEGY IS VALUE CREATION AT LOW COST

Unit cost of average Red Ocean
Offering
$199

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ACTUAL UNIT COST COMPARISON

Blue Box actual unit costs depend on:
- Corporate projects that were initiated
- Accuracy of production planning
- Volume produced in each period

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TEAM DECISIONS

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DEVELOPMENT BUDGET – COMPARISON

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PRODUCTION – COMPARISON

HOW TO ESTIMATE PRODUCTION ?
EXAMPLE : PATH 3
Market Size in Year 43 is about 7.8 million units
Path 3 is