209314441 Mang Inasal Presentation

Bachelor of Science in Business Administration
Human Resources Management

Presented by:

 Introduction
 Focal Points
 Learning Objective
 Company Profile
 Man Behind Mang Inasal
 Case Analysis
I. Define the Problem
II. Areas of Consideration
III. Alternative Course of Action (ACA)
IV. Conclusion and Recommendation
V. Bibliography
 Analysis and Other Related Info

Fast

Food

restaurant”

industry is known

flourishing

as

business

also not “quick only serve in the

Philippines but also in other countries. It has been observed that this business grows as time goes by and we witness the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price.
This study focuses on the success story and of one of the well known Filipino fast food and one of the most preferred dining places of the Filipinos today which is “ Mang

Strategy Formulation
Marketing Strategy
Competitive Analysis

To

understand

rationale

behind

and the success of Mang Inasal

know story the of Fastest

growing

barbeque

fast

food

chain,

serving chicken, pork barbeque and other Filipino foods. Established on 12 December 2003
First Store: loilo City
464 branches nationwide
Filipino Style Fast Food
November 2010 Mang inasal acquired 70% shares by Jollibee Foods Corporation for P3 billion

To be the preferred quick service restaurant of every pinoy everywhere! To consistently provide our customers a great pinoy dining experience.

Donated P85,000 to build one home for
Gawad Kalinga Foundation
Donated P100,000 to SOS Children
Villages Iloilo in Celebration of hitting the
25th branches nationwide
Mang Inasal forest-

Mr. Edar Sia II
His parents gave him nickname “INJAP” stands for “Intsik-Japan”
Born into a family of Chinese-Filipino entrepreneurs Sia’s first running of business was when he was 20 year old
Photo

Express,

Laundromat,

small

budget hotel
Received award as young entrepreneur winner on 2010
Received awards on Urban Leadership from Canadian Urban Institute

Be brave and be Bold
Innovate and star something new
Be ready for Backbreaking work
Refuse to give up
Go Slow and steady
Join reputable organizations
Continue to Look Opportunities

Mang Inasal means “Mr. Barbecue?”
Mang Inasal is not only known for its delicious food, but with its affordable, permanent, rice-all-you-can promo, equipped with quick service. Edgar Sia II is actually an architecture drop-out, but he was still able to establish a successful fast-food chain! How cool is that? Mang Inasal's success follows this formula: good business concept + quality of food + exceptional marketing strategy
+ affordable pricing and even expansion + the X Factor
(blessing of God), which should be dealt with the right asal
(behavior).

Injaps thinks large food chains is not conducive with his business
To eliminate a fast-growing competition and maintain its market dominance over the local fast food industry.
It’s another competitive strategy to boost its potential growth

Advertisement/Endorsements
Large Target market
Market leader in the Barbecue Fast Food Chain
Accessibility
Efficient Commissary system
Locally Adapted food menus (Filipino cuisine)
Customer Satisfaction
Good Business Concept
Quality of Food
Affordable price
Promotions (Unli rice): Free soup and complete condiments Delivery Service
Eco Friendly Packaging materials

Slow Service
Filipino Culture
Unhealthy food
Commissary struggles
Customer Complain
Lack Research for other countries
Cleanliness
Gloomy Ambience
Limited Space/Crowded
Limited Menu
Product Availability
Uncontrolled customer traffic (Congested and crowded)
Lack of Product Innovation
Inconsistent in Service

New Brand Acquisition
Delivery
Expansion
Franchise
Technological Advances/Development
International Expansion
Large Target Market
Local Culture and Tradition

Trend towards healthy eating
Similar business concept and service
Competition
Economic slowdown
External changes (government, politics, taxes, etc) Changing customer tastes
Global Financial Crisis
Sanitary Standards

Marketing

Mix:

is the set of controllable, tactical

marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product.
It is also a tool to help marketing planning and execution.
Advantages

Disadvantages


Better Profits/Increase
Profits

Enhanced brand recognition 
Promote your
Product/Services

Gain more clients





Costly
Requires investment of Time

Product Innovation: Innovation is an important aspect of

business

today.

It

is

important

for

companies to be innovative in order to stay competitive with their competitors. Additional Menu/Varieties of healthier food choices
Bigger Chicken
Packaging
High Quality Foods
Ensure the freshness and quality of the food

Marketing

campaign:

when

an

advertising

campaign is effective consumers begin to look forward for what is being promoted

Continuous serving of Unli rice/Free soup
Tie up Promotion
Combo meals/Barkada meals
Educational advertisement
Other Promos

Strategic Locations
Accessibility

Conduct

orientation

for

staff
Personnel

delegation:

to

Online delivery system delegate rightful and
24 hour operation trustworthy personnel to run the company
Trainings
Good customer services

Minutes

of

Maintain Cleanliness

processing

Sanitary Procedure

foods/develop speed

Innovation

Standard serving of

ambience/design

foods

Well-groomed staff

On-time Delivery

Signage designs

Consistent quality

on

store

Competitive Analysis:
With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.
Disadvantages
Advantages
Enables you to identify gaps in the market for products, services or initiatives.
Assists you to price your goods and services both competitively and strategically. Might give you ideas for new technology and methodology that could be applied within your own organization.

 Involves a commitment of resource which will have an inherent cost to the business. Flawed analysis of competitors might result in making poor business decisions  Too much focus on the activities of competitors might lead a business into becoming reactive instead of proactive, resulting in a lack of innovation and a lack of unique identity in the market

The researcher therefore concludes that the man behind
Mang Inasal has transformed his one store food chain Iloilo into many branches and made it one of the most prominent fast food chain in the country.
The Acquisition of Mang Inasal by Jollibee Food Corporation is a “Win-Win Strategy”
Perseverance and maximization of every opportunity led the company’s success.
Although Mang Inasal has already been sold to the giant company, Jollibee Food Corp., it continues to brandish its own uniqueness and ubiquity, bringing the favorite Filipino dish to all Pinoys across the country, the inasal chicken way.

Mang

Inasal

should

use

Product

Development

Strategy

continuously; with good research and development, Mang inasal is capable continuing to produce products that fit well to the taste of the clients.
It is advisable if Mang inasal will continue expanding its network by setting more branches in strategic areas.
The use of Marketing mix
Continuous promotion of their own style barbeque chicken and unli rice

Mang inasal should continue strengthen its existing branches and should focus on the quality products that provide consumer satisfaction and add value to them.
Should conduct feasibility for possible international expansion Ensure the freshness and quality of the food
Increase Operational Efficiency

Fred R David “Strategic Management Concepts and Cases”
N.A. Orcullo Jr., Ph. D. “Fundamentals of Strategic Management” http://www.bootstrapperscorner.com “Marketing mix “ http://business-fundas.com “7 P’s of service marketing” http://businessofaccouting.blogspot.com” advantages and Disadvantages of
Acquisition”
http://en.wikipedia.org http://www.entrepreneur.com “Competitive Analysis” and “Acquisition” http://fastfoodesol1312.blogspot.com”fast Food” http://www.manginasal.com/ http://moneygizmo.net/ “Mang Inasal humble stories

The purchase of one corporation by another, through either the purchase of its shares, or the purchase of its assets
There's only one real way to achieve massive growth literally

buying

somebody

overnight, else's and

company.

that's

by

Acquisition

has become one of the most popular ways to grow today.

Characteristics Of Entr
Responsible

Self-confident

Hard Worker

Determined

Risk Taker

High degree of energy

Creative

Innovative

Flexible

Independent

Follows through with

Ability to anticipate

ideas
Personable
Optimistic
Perceptive

needs
Effective communicator
Responsive to criticism
Able to take the lead
Learn from mistakes
Self-directed

Employee
Food quality
Customer satisfaction
Strategic location

Without
STRATEGY,
an organization is like a ship, without rudder, going around circle, its like a tramp, it has no place to go” –Joel Ross and Michael Kami