Sharee Steed
Dr. John E. DiBenedetto, Professor
BUS 520
September 8th, 2014
“Your personal core values define who you are, and a company 's core values ultimately define the company 's character and brand. For individuals, character is destiny. For organizations, culture is destiny.”
― Tony Hsieh, Delivering Happiness: A Path to Profits, Passion, and Purpose
Provide a brief background of the CEO. Tony Hsieh is the now the active CEO of Zappos. His amazing vision for his organization is built on ten core values. The belief that he stands on is, if one can get the culture right, mostly everything, like great customer service, or building a great long-term brand, or passionate employees and customers will happen as expected on its own. In 1995, he received a B.A. in Computer Science from Harvard University. Hsieh originally got involved with Zappos as an Advisor and investor in 1999 two months after it was founded Hsieh joined the Zappos team full time in 2000. Hsieh has served as the director of Everyone.net, Inc. and Zappos.com. Continuing to expand, the now CEO of Zappos, is the founder and partner the company VegasTechFund. Hsieh continue to serve as the general manager of Venture Frogs, LLC. Hsieh serves as the Chief Executive Officer of Zappos.com, Inc. Under the leadership of Hsieh, “Zappos has grown gross merchandise sales from $1.6M in 2000 to over $1 billion in 2008 by focusing relentlessly on customer service” (Zappos, 1999-2014). Hsieh’s creativity led to the creation of many services to help web site owners grow their online traffic and sales; utilizing his talents on corporate success, which benefited the growth of Zappos.
Analyze the CEO’s leadership style and philosophy, and how the CEO’s leadership style aligns with the culture. Tony Hsieh has a transformational leadership style because he has charisma, inspiration, intellectual stimulation, and individualized consideration
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