MAGIC CHEF Industries Ltd Corporate Office in Okhla
Industrial Area Phase 1, South Delhi, New Delhi, D 60, 110020
Press Release
FOR IMMEDIATE RELEASE
CONTACT – MR. AAYUSH BHARDWAJ 9873XXXXXX
“IT’S TIME TO REPLACE YOUR MICROWAVE OVEN”
MAGIC CHEF LAUNCHES A NEW RANGE OF MICROWAVE OVENS WITH ISI CERTIFICATION. EXPERIENCE NEW ADVANCE TECHNOLOGY AND FEATURES
New Delhi, February 17, 2015: A lesser known MAGIC CHEF became the first ever brand to receive ISI certification for Microwave ovens. The new advanced technology and features not only make it easy for the user to use it but also saves power consumption saving time and money. The new features include grilling, barbecue, roasting etc. which are totally new in the market. MAGIC CHEF offers strong brand that provide trust, value and performance without compromise at a very reasonable price as compared to other brands. Packed with a host of innovative features and cooking functions, the new microwave series is a perfect solution for those who want to cook a variety of healthy foods quickly and easily.
MAGIC CHEF has developed an extra edge over its competitor by getting an ISI certification. As it was a new entrant in the existing field of Home Appliances market it needed to have a point of differentiation to differentiate it from the existing player in the market which it did successfully, being the only brand having ISI certification. The presence of ISI Certification Mark on a product not only helps the customer to establish trust but also is an assurance of guaranteed quality. The mark certifies that a product confirms to the Indian Standard.
MAGIC CHEF, was started by Mr. AAYUSH BHARDWAJ in 2009 as a very small player in the Home Appliances business. Mr. AAYUSH BHARDWAJ is a graduate from IIT Hyderabad and MBA from IIM Bangalore. “Newest microwave combines easy-to-use features and a stylish design, with the latest technology, helping you to prepare delicious, oil-free food every time”