259136869 ToPSHOP

University Babes – Bolyai
Faculty of Economics and Business Administration
IBM – International Business Management – 2nd Year

-TOPSHOP International Strategies – Final Project

Dumitrascu Elena
Onitiu Anamaria
Pascalau Anca – Diana
Tatar Horatiu

Table of Contents
1.

Presentation of the Company ................................................................................................3
1.1.

Topshop – Part of Arcadia Group ..................................................................................3

1.2.

Topshop phenomena .....................................................................................................3

1.2.1.

Short History .........................................................................................................4

1.2.2.

Stores and Flagship stores ......................................................................................5

1.3.

1.3.1.

Topshop’s Products................................................................................................7

1.3.2.

Topshop’s Services ................................................................................................7

1.4.
2.

3.

Products and Services ...................................................................................................7

Promotion ................................................................................................................... 10

External analysis of the environment .................................................................................. 11
2.1.

SWOT analysis ........................................................................................................... 11

2.2.

Porter’s five forces ...................................................................................................... 12

2.3.

Main competitors ........................................................................................................ 13

2.4.

PEST Analysis