3 Concept Eyes
EXECUTIVE SUMMARY
3 Concept Eyes, better known as 3CE, is a powerful well known cosmetic brand in Korea. The vibrant pop colors of 3CE lipsticks has been regularly featured in many Korea dramas such as the most current and talked about, My Love From The Star, featuring actresses, Gianna Jun and Yoo In-Na.
We have come out with many different ways to bring about brand awareness with launching of the new store in Singapore. We will be having the 3CE prelaunch VIP party at the store. I.T group has collaborated with Stylenanda to bring in their cosmetic line to Singapore. On the day of the grand store opening, we will be inviting the icon models of Stylenanda, Sora Park and Minhee Jung, to support the event. They will be the exclusive VIPs in this launching event. They will also be participating in the fashion show catwalk during the preview party as well as the ribbon cutting ceremony on the grand opening day.
On the event day, guests will be able to engage in activities such as Insta-Print, where they would be able to take photos, hash tag #3cesg and post it on Instagram. There will also be a fashion show, with a live DJ to kick off the event; followed by a fashion presentation of 3CE cosmetics brands that showcase the Spring/Summer 2014 collection. On the preview party, we are offering all our guests a 20% discount for all 3CE products. All guests will have the privilege of purchasing products one day before the store opening.
On top of that, there will be two-kiosk camera at each exit of the store. Shoppers will be able to take pictures before they leave as a memento. We will also have 3CE makeup artists on site to provide our guests free makeup tutorial and give them tips on using 3CE products on the store opening day.
INTRODUCTION
3CE is a new brand to enter the international cosmetic market. The brand has seen its popularity increase among the young twenties crowd. Apart from being Stylenanda’s cosmetic line, 3CE is
3 Concept Eyes, better known as 3CE, is a powerful well known cosmetic brand in Korea. The vibrant pop colors of 3CE lipsticks has been regularly featured in many Korea dramas such as the most current and talked about, My Love From The Star, featuring actresses, Gianna Jun and Yoo In-Na.
We have come out with many different ways to bring about brand awareness with launching of the new store in Singapore. We will be having the 3CE prelaunch VIP party at the store. I.T group has collaborated with Stylenanda to bring in their cosmetic line to Singapore. On the day of the grand store opening, we will be inviting the icon models of Stylenanda, Sora Park and Minhee Jung, to support the event. They will be the exclusive VIPs in this launching event. They will also be participating in the fashion show catwalk during the preview party as well as the ribbon cutting ceremony on the grand opening day.
On the event day, guests will be able to engage in activities such as Insta-Print, where they would be able to take photos, hash tag #3cesg and post it on Instagram. There will also be a fashion show, with a live DJ to kick off the event; followed by a fashion presentation of 3CE cosmetics brands that showcase the Spring/Summer 2014 collection. On the preview party, we are offering all our guests a 20% discount for all 3CE products. All guests will have the privilege of purchasing products one day before the store opening.
On top of that, there will be two-kiosk camera at each exit of the store. Shoppers will be able to take pictures before they leave as a memento. We will also have 3CE makeup artists on site to provide our guests free makeup tutorial and give them tips on using 3CE products on the store opening day.
INTRODUCTION
3CE is a new brand to enter the international cosmetic market. The brand has seen its popularity increase among the young twenties crowd. Apart from being Stylenanda’s cosmetic line, 3CE is