30 At Thirty Research Paper
30 Takes thiry | Communications Plan | |
30 Takes Thirty
Background
30 Elephants Ltd. is a Toronto based organization that believes in the importance of teaching the youth of today different cultures. They support and promote diversity; learning that the word “different” is not a bad word. Organizing small groups and taking them to various cities and countries they explore the language, customs, foods, clothing, and people of these countries and/or cities, as well as national landmarks.
Providing kids with the opportunity to see the world broadens their horizons and enables them to be aspired and inspired. The goal of this program by showing them different places, occupations and ways of life is to inflame a positive change in …show more content…
the world starting with the youth of today. Not only does 30 Elephants try to embody their vision through exploring the world but they also offer cultural summer camps, international and youth camps and various travel programs.
30 Takes Thirty is the not-for profit sister company that was formally launched in November of 2010. The 30 Takes Thirty organization was developed to offer the same benefits to students who are less fortunate and whose guardians cannot afford to give their child a cultural experience. These students are fully sponsored and are able to participate in all the same activities and excursions that are provided in the 30 Elephants program.
Situational Analysis
30 Takes Thiry is a non-for profit sister company to 30 Elephants Ltd. The organization was formally launched in November of 2010. 30 Takes Thirty offers sponsorships to kids who come from a less-fortunate family the opportunity to become more culturally diverse through different travelling experiences. They also offer cultural summer camps, international and youth camps and various travel programs.
The main strategy is to create awareness around the importance of cultural diversity and the organization itself. 30 Takes Thirty has the potential to expand nationally, because of the resources they already have. They are a Toronto-based organization, so their celebrity spokespeople are Canadian, none the less, Toronto talent. Kardinal Offishal and Jully Black support 30 Takes Thirty but are not as active as they could be. Encouraging them to become more active and promote the organization is a tactic we are striving to achieve.
Although, there are many tactics that can help 30 Take Thirty create a more popular reputation, which are expressed in the tactics below, it is known that to attract immediate attention celebrities are the go-to resources.
The fact that 30 Takes Thirty already has two well-known Canadian artists it is only a matter of utilizing them properly to create a buzz around their cause. Holding an event, becoming more active online and using TV media are three ways to start to promote your cause using your celebrities. By having them speak about (fundraising event), write about (blog, social networks) and be visible (all mass media) are all key tactics to target potential donors, future members and enthusiastic volunteers.
Creating a stronger reputation will attract more people with parallel interests who give apple opportunities to the youth to experience various travel adventures and help them grow positively. This will give them an experience to experience cultural diversity and all its beauties; in turn, inspiring and aspiring them to see all lights of cultures that are different as a beautiful thing and not something …show more content…
negative.
S.W.O.T
Strengths
* Offering cultural experience to the youth through school and summer programs * Providing sponsorships for less-fortunate kids * Canadian celebrity sponsors/spokesperson - Kardinal Offishall & Jully Black * Being active on social media networks targets the appropriate audience. I.e. Facebook, Twitter, Flicker and You Tube.
Weaknesses
* 30 Elephants Ltd. has a website but does not have one for 30 Takes Thirty. * The website information is very limited * There is no personal message from a board member or child with their experiences and/or insights – provides no personal touch on the website. * No annual reports that indicate where sponsorships money is being used
Opportunities
* To expand 30 Elephants and 30 Takes Thirty nationally. * Attract more sponsorships; thus providing more kids with the opportunity to travel * To create awareness around cultural diversity and the importance to the youth of today
Threats
* Competition between more-experienced youth travel program * Negative exposure due to kids becoming injured/sick while travelling * Negative exposure due to kids from different socio-economic backgrounds not getting along. * Negative exposure due to celebrity spokespeople being involved with illegal substances. I.e. marijuana
Strategy
To create more awareness around the importance of cultural diversity and 30 Takes Thirty.
With the understanding that 30 Takes Thirty, the non-for profit sister company to 30 Elephants Ltd., was only developed a year ago it still has the opportunity to become more well-known on a provincial and national scale on a accelerated pace. 30 Takes Thirty already has Canadian Celebrity spokespersons, Kardinal Offishal and Jully Black, who have themselves acknowledged the 30 Elephants program as an experienced that shaped their lives as well as others.
"This is wonderful work you are doing and one that I totally believe in as I was one of those kids that was able to shape the woman I've become based on being blessed to travel at a young age and more." - Juno Award Winning Jully Black.
30 Takes Thirty is a wonderful program and with a more detailed focus on building stronger communication between existing sponsors and future sponsors will give their corporation room to grow at a accelerated pace. Travel is something that is under minded and is not seen as important as it truly is. A hands-on experience is something that you can never give to children through reading a book or telling them a story. Showing them different cultures gives them a sense of appreciation for what they might already have and strive for something they may not.
Communication with all their stakeholders, not only sponsors, will continue to help encourage and motivate employees, volunteers and clients to continuously be involved and get involved to help create awareness a attract future donors.
Tactics
For 30 Takes Thirty to have their own website
30 Takes Thirty has limited information about their corporation and what they do on the 30 Elephants Ltd.
website. They do not have an independent website that gives any sort of detailed information about their board members, employees, volunteers, clients and/or the youth. A website can provide donors with the opportunity to read annual reports, personal messages and stories from all stakeholders which will motivate and encourage them to continuously give to the 30 Takes Thirty program. Providing donors with a detailed report(s) of where their money is going gives them reassurance that they are participating in a credible
cause.
A website will also give the opportunity for board members to showcase themselves and add their personal messages, key messages and goals they wish to achieve through the program. Even though their goals and key messages are already visible it is important to add a personal touch through a board member to attract similar stakeholders with parallel viewpoints.
Creating a daily blog that is linked to the 30 Takes Thirty website.
A daily blog will give all stakeholders to write about their experiences. Employees and volunteers will be given the opportunity to write about self-accomplishments that they experienced through providing the youth with knowledgeable information while travelling, and/or a life changing experience.
The travelling youth can also write about where they went, what they experienced and their thoughts. This can also be made part of the program. Hearing personal stories, especially from the kids who are travelling, is extremely important because it provides insight for all stakeholders who contribute to 30 Takes Thirty. Again, reassuring them that their contributions/time are being used for what they intended to support.
More fundraising events show casing their celebrity sponsors.
The information that is provided on their website about their fundraising events is extremely vague. They provide almost no information and their celebrity spokes people and they are not as visible as they should be. Other than a quote given by Jully Black and one video provided by Kardinal Offishal there is no other active voice on their website.
They do have a link that is provided on their website to vote for their organization on the Pepsi website. Even though Pepsi is not an official sponsor they are still more noticeable than the others. When advertising and raising money it is very important to make your celebrity spokes people visible, because they effortlessly attract more attention to an organization.
An event with either one of their spokes persons and board members speaking out about the importance of providing the youth of today the opportunity to experience cultural diversity, and advertising on the internet and have media present will start off a stronger reputation while attracting people with similar interests.
Strengthen their online presence
30 Takes Thirty are active and up to date on their social media networks, but they still have very limited followers. Between Facebook and Twitter their followers add up to a little over 100 people. They are not paying attention to advertising properly online by sending invites and again utilizing their celebrity spokes people to advertise online for them as well. Also, using the youth that are members and have gone on excursions to write stories and promote on their own Facebook profile can also attract more attention to the appropriate targeted audience.
Also, making their key messages and goals more clear and visible throughout their website will give them a stronger online presence and will help them shape and organize fundraising events and ideas.
Key Message
Providing the youth of today the opportunity to experience cultural-diversity to provoke positive growth.
This is the key message that I took from reading the limited information provided on their website. I believe they can exemplify this on a greater scale by using the suggested tactics above.
Conclusion
30 Takes Thirty is a great organization who, even though is fairly new, is on the right path to achieve self-rewarding goals through the experiences they provide to kids who cannot afford to see the wonders of the world. Nothing broadens a person’s horizons, especially a youth, like seeing the world and giving them that hands-on experience. It does shape and mould a child/teen in a positive manner by making them appreciate what they already have and strive to achieve what they would like to have. It educates them in a cultural way and shows them that different ethical backgrounds are all beautiful in many different ways; thus seeing the word “different” as something inspiring and aspiring.
Bilbliography
30 Elephants Ltd. - http://www.30-elephants.com/index.html
About Us - http://www.30-elephants.com/about.html
Sponsors - http://www.30-elephants.com/sponsors.html
Groups and Schools - http://www.30-elephants.com/groups.html
Camps - http://www.30-elephants.com/camps.html
Excursions - http://www.30-elephants.com/excursions.html
30 Takes Thirty - http://www.30-elephants.com/Thirty.html
Facebook – http://www.facebook.com/pages/30-Elephants-Ltd/310735200911?v=wall
Twitter - http://twitter.com/#!/30Elephants
You Tube - http://www.facebook.com/pages/30-Elephants-Ltd/310735200911?v=wall
Pepsi refresh project - http://www.refresheverything.ca/30takesthirty
30 Takes Thirty
Background
30 Elephants Ltd. is a Toronto based organization that believes in the importance of teaching the youth of today different cultures. They support and promote diversity; learning that the word “different” is not a bad word. Organizing small groups and taking them to various cities and countries they explore the language, customs, foods, clothing, and people of these countries and/or cities, as well as national landmarks.
Providing kids with the opportunity to see the world broadens their horizons and enables them to be aspired and inspired. The goal of this program by showing them different places, occupations and ways of life is to inflame a positive change in …show more content…
the world starting with the youth of today. Not only does 30 Elephants try to embody their vision through exploring the world but they also offer cultural summer camps, international and youth camps and various travel programs.
30 Takes Thirty is the not-for profit sister company that was formally launched in November of 2010. The 30 Takes Thirty organization was developed to offer the same benefits to students who are less fortunate and whose guardians cannot afford to give their child a cultural experience. These students are fully sponsored and are able to participate in all the same activities and excursions that are provided in the 30 Elephants program.
Situational Analysis
30 Takes Thiry is a non-for profit sister company to 30 Elephants Ltd. The organization was formally launched in November of 2010. 30 Takes Thirty offers sponsorships to kids who come from a less-fortunate family the opportunity to become more culturally diverse through different travelling experiences. They also offer cultural summer camps, international and youth camps and various travel programs.
The main strategy is to create awareness around the importance of cultural diversity and the organization itself. 30 Takes Thirty has the potential to expand nationally, because of the resources they already have. They are a Toronto-based organization, so their celebrity spokespeople are Canadian, none the less, Toronto talent. Kardinal Offishal and Jully Black support 30 Takes Thirty but are not as active as they could be. Encouraging them to become more active and promote the organization is a tactic we are striving to achieve.
Although, there are many tactics that can help 30 Take Thirty create a more popular reputation, which are expressed in the tactics below, it is known that to attract immediate attention celebrities are the go-to resources.
The fact that 30 Takes Thirty already has two well-known Canadian artists it is only a matter of utilizing them properly to create a buzz around their cause. Holding an event, becoming more active online and using TV media are three ways to start to promote your cause using your celebrities. By having them speak about (fundraising event), write about (blog, social networks) and be visible (all mass media) are all key tactics to target potential donors, future members and enthusiastic volunteers.
Creating a stronger reputation will attract more people with parallel interests who give apple opportunities to the youth to experience various travel adventures and help them grow positively. This will give them an experience to experience cultural diversity and all its beauties; in turn, inspiring and aspiring them to see all lights of cultures that are different as a beautiful thing and not something …show more content…
negative.
S.W.O.T
Strengths
* Offering cultural experience to the youth through school and summer programs * Providing sponsorships for less-fortunate kids * Canadian celebrity sponsors/spokesperson - Kardinal Offishall & Jully Black * Being active on social media networks targets the appropriate audience. I.e. Facebook, Twitter, Flicker and You Tube.
Weaknesses
* 30 Elephants Ltd. has a website but does not have one for 30 Takes Thirty. * The website information is very limited * There is no personal message from a board member or child with their experiences and/or insights – provides no personal touch on the website. * No annual reports that indicate where sponsorships money is being used
Opportunities
* To expand 30 Elephants and 30 Takes Thirty nationally. * Attract more sponsorships; thus providing more kids with the opportunity to travel * To create awareness around cultural diversity and the importance to the youth of today
Threats
* Competition between more-experienced youth travel program * Negative exposure due to kids becoming injured/sick while travelling * Negative exposure due to kids from different socio-economic backgrounds not getting along. * Negative exposure due to celebrity spokespeople being involved with illegal substances. I.e. marijuana
Strategy
To create more awareness around the importance of cultural diversity and 30 Takes Thirty.
With the understanding that 30 Takes Thirty, the non-for profit sister company to 30 Elephants Ltd., was only developed a year ago it still has the opportunity to become more well-known on a provincial and national scale on a accelerated pace. 30 Takes Thirty already has Canadian Celebrity spokespersons, Kardinal Offishal and Jully Black, who have themselves acknowledged the 30 Elephants program as an experienced that shaped their lives as well as others.
"This is wonderful work you are doing and one that I totally believe in as I was one of those kids that was able to shape the woman I've become based on being blessed to travel at a young age and more." - Juno Award Winning Jully Black.
30 Takes Thirty is a wonderful program and with a more detailed focus on building stronger communication between existing sponsors and future sponsors will give their corporation room to grow at a accelerated pace. Travel is something that is under minded and is not seen as important as it truly is. A hands-on experience is something that you can never give to children through reading a book or telling them a story. Showing them different cultures gives them a sense of appreciation for what they might already have and strive for something they may not.
Communication with all their stakeholders, not only sponsors, will continue to help encourage and motivate employees, volunteers and clients to continuously be involved and get involved to help create awareness a attract future donors.
Tactics
For 30 Takes Thirty to have their own website
30 Takes Thirty has limited information about their corporation and what they do on the 30 Elephants Ltd.
website. They do not have an independent website that gives any sort of detailed information about their board members, employees, volunteers, clients and/or the youth. A website can provide donors with the opportunity to read annual reports, personal messages and stories from all stakeholders which will motivate and encourage them to continuously give to the 30 Takes Thirty program. Providing donors with a detailed report(s) of where their money is going gives them reassurance that they are participating in a credible
cause.
A website will also give the opportunity for board members to showcase themselves and add their personal messages, key messages and goals they wish to achieve through the program. Even though their goals and key messages are already visible it is important to add a personal touch through a board member to attract similar stakeholders with parallel viewpoints.
Creating a daily blog that is linked to the 30 Takes Thirty website.
A daily blog will give all stakeholders to write about their experiences. Employees and volunteers will be given the opportunity to write about self-accomplishments that they experienced through providing the youth with knowledgeable information while travelling, and/or a life changing experience.
The travelling youth can also write about where they went, what they experienced and their thoughts. This can also be made part of the program. Hearing personal stories, especially from the kids who are travelling, is extremely important because it provides insight for all stakeholders who contribute to 30 Takes Thirty. Again, reassuring them that their contributions/time are being used for what they intended to support.
More fundraising events show casing their celebrity sponsors.
The information that is provided on their website about their fundraising events is extremely vague. They provide almost no information and their celebrity spokes people and they are not as visible as they should be. Other than a quote given by Jully Black and one video provided by Kardinal Offishal there is no other active voice on their website.
They do have a link that is provided on their website to vote for their organization on the Pepsi website. Even though Pepsi is not an official sponsor they are still more noticeable than the others. When advertising and raising money it is very important to make your celebrity spokes people visible, because they effortlessly attract more attention to an organization.
An event with either one of their spokes persons and board members speaking out about the importance of providing the youth of today the opportunity to experience cultural diversity, and advertising on the internet and have media present will start off a stronger reputation while attracting people with similar interests.
Strengthen their online presence
30 Takes Thirty are active and up to date on their social media networks, but they still have very limited followers. Between Facebook and Twitter their followers add up to a little over 100 people. They are not paying attention to advertising properly online by sending invites and again utilizing their celebrity spokes people to advertise online for them as well. Also, using the youth that are members and have gone on excursions to write stories and promote on their own Facebook profile can also attract more attention to the appropriate targeted audience.
Also, making their key messages and goals more clear and visible throughout their website will give them a stronger online presence and will help them shape and organize fundraising events and ideas.
Key Message
Providing the youth of today the opportunity to experience cultural-diversity to provoke positive growth.
This is the key message that I took from reading the limited information provided on their website. I believe they can exemplify this on a greater scale by using the suggested tactics above.
Conclusion
30 Takes Thirty is a great organization who, even though is fairly new, is on the right path to achieve self-rewarding goals through the experiences they provide to kids who cannot afford to see the wonders of the world. Nothing broadens a person’s horizons, especially a youth, like seeing the world and giving them that hands-on experience. It does shape and mould a child/teen in a positive manner by making them appreciate what they already have and strive to achieve what they would like to have. It educates them in a cultural way and shows them that different ethical backgrounds are all beautiful in many different ways; thus seeing the word “different” as something inspiring and aspiring.
Bilbliography
30 Elephants Ltd. - http://www.30-elephants.com/index.html
About Us - http://www.30-elephants.com/about.html
Sponsors - http://www.30-elephants.com/sponsors.html
Groups and Schools - http://www.30-elephants.com/groups.html
Camps - http://www.30-elephants.com/camps.html
Excursions - http://www.30-elephants.com/excursions.html
30 Takes Thirty - http://www.30-elephants.com/Thirty.html
Facebook – http://www.facebook.com/pages/30-Elephants-Ltd/310735200911?v=wall
Twitter - http://twitter.com/#!/30Elephants
You Tube - http://www.facebook.com/pages/30-Elephants-Ltd/310735200911?v=wall
Pepsi refresh project - http://www.refresheverything.ca/30takesthirty