30624956 TAJ FINAL

A Project Report On:
EFFECT OF PRICING STRATEGIES
ON REVENUE GENERATION
(With special reference to TAJ HOTEL
CHANDIGARH)

Interim report SUBMITTED BY:

DIVYA SHARMA
Roll no.

Under the guidance of:

SANDEEP MAKROO
SALES MANAGER

TAJ HOTEL
CHANDIGARH
ARMY INTITUTE OF MANAGEMENT AND TECHNOLO

DECLARATION I, Ms. DIVYA SHARMA do hereby declare that the project report titled “EFFECT OF PRICING STRATEGIES ON REVENUE GENERATION” is a genuine research work undertaken by me and it has not been published anywhere earlier.

Date:

Place
:

DIVYA SHARMA AIMT, GREATER NOIDA

Mr. SANDEEP MAKROO
SALES MANAGER
TAJ HOTEL
CHANDIGARH

Certificate by the organization:

This is to certify that Ms. DIVYA SHARMA, pursuing PGPM at Army Institute of Management and Technology, greater noida has worked under my supervision and guidance on her dissertation entitled “EFFECT OF PRICING STRATEGIES ON REVENUE GENERATION” at TAJ HOTEL, CHANDIGARH from 2 JUNE 2008 to JULY 25th 2008. ” To the best of my knowledge this is an original piece of work.

Acknowledgement

Sometimes words fall short to show gratitude, the same happened with me during this project. The immense help and support received from TAJ HOTEL overwhelmed me during the project.

My sincere gratitude to Mr. SANDEEP MAKROO (SALES MANAGER,TAJ CHANDIGARH) for providing me with an opportunity to work with SALES and MARKETING(TAJ CHANDIGARH).
I am highly indebted to MS SMITA JOSHI., REVENUE MANAGER, TAJ, who provided me with the necessary information and her

Bibliography: The readings which rendered all possible help and guidance in finalizing the marketing are:- Marketing Concept: Philip Kotler Research Methodology: C.R. Kothari Marketing Management: Philip Kotler WEB SITES www.google.com