3m Case Study
3M Case Study
1. Classify the Greptile Grip golf glove by the two methods discussed in the class. Identify what kind of product the Greptile Grip golf glove best belongs to. Explain why.
I would have to say the Greptile Grip golf glove best belongs to business goods because it is a product that can directly or indirectly assist in providing products for resale. For instance, the glove can assist in the purchase of clubs from 3M or even more of their products if they like it. Gloves are not the centerpiece to golf they are just an accessory that can elevate your game and make it more comfortable. I also think that the gloves are a great way to get the name of 3M out by making catchy advertisements about reptiles and how its grip is so strong.
2. Identify whether the Greptile Grip golf glove is “new” based on the three aspects of “newness”: (a) Compared with existing products, (b) From the company’s perspective, (c) From the consumers’ perspective.
a) Compared with existing products this product is new because the innovation of the product is fairly new in turn causing consumers to possibly learn a new way to use the glove and change their comforts.
b) From the companies perspective it is not “new” it is just a different product that has increased the level of ability to be able to use the glove properly and when used properly that person will excel in their game.
c) From the consumers perspective it is new because they will have to adapt to the changes that were made to make the glove “better” and also because of the difference it may pose from other gloves.
3. How does the Greptile Grip golf glove meet 3M’s three criteria for new products?
It meets its patentable or trademarked technology because it is a very new and innovative product that steers away from the other companies and makes griping the club the clear focus over all other. It offers a superior value because it is not the most expensive glove for $20 but you do get your moneys worth for the
1. Classify the Greptile Grip golf glove by the two methods discussed in the class. Identify what kind of product the Greptile Grip golf glove best belongs to. Explain why.
I would have to say the Greptile Grip golf glove best belongs to business goods because it is a product that can directly or indirectly assist in providing products for resale. For instance, the glove can assist in the purchase of clubs from 3M or even more of their products if they like it. Gloves are not the centerpiece to golf they are just an accessory that can elevate your game and make it more comfortable. I also think that the gloves are a great way to get the name of 3M out by making catchy advertisements about reptiles and how its grip is so strong.
2. Identify whether the Greptile Grip golf glove is “new” based on the three aspects of “newness”: (a) Compared with existing products, (b) From the company’s perspective, (c) From the consumers’ perspective.
a) Compared with existing products this product is new because the innovation of the product is fairly new in turn causing consumers to possibly learn a new way to use the glove and change their comforts.
b) From the companies perspective it is not “new” it is just a different product that has increased the level of ability to be able to use the glove properly and when used properly that person will excel in their game.
c) From the consumers perspective it is new because they will have to adapt to the changes that were made to make the glove “better” and also because of the difference it may pose from other gloves.
3. How does the Greptile Grip golf glove meet 3M’s three criteria for new products?
It meets its patentable or trademarked technology because it is a very new and innovative product that steers away from the other companies and makes griping the club the clear focus over all other. It offers a superior value because it is not the most expensive glove for $20 but you do get your moneys worth for the