3M case study
CASE STUDY
MASTER IN INNOVATION AND TECHNOLOGICAL ENTREPRENEURSHIP
CREATIVITY
20 DECEMBER 2013
CREATIVITY
CASE STUDY
Table of contents
1 - Introduction ....................................................................................................................................................... 3
2 - Culture of Innovation ......................................................................................................................................... 6
3 - Pillars of 3M Innovation Process ....................................................................................................................... 8
4 - Breakthrough Innovation and Lead User approach ......................................................................................... 11
5 - Conclusions ..................................................................................................................................................... 15
6 - Bibliography .................................................................................................................................................... 16
2
CREATIVITY
CASE STUDY
Introduction
The aim of this work is to address the theme of Innovation and Creativity in organizations. The chosen enterprise was 3M Company, due to the major role that innovation plays within this company. 3M Company is a case study for decades. In spite of this, we think it is always fruitful
“to visit” and discuss about 3M success, culture, dynamic and innovation management.
Accordingly Ernest Gundling, author of The 3M Way to Innovation: Balancing People and
Profit, “Innovation is more than just a bright idea; it is an idea that gets implemented and has a real impact. In other words, somebody has to make it happen.” We can say that “We think and
3M makes reality happen”. The Nelson´s Mandela citation -“It´s impossible until is done” – could be presented as the DNA of this company.
This work is
MASTER IN INNOVATION AND TECHNOLOGICAL ENTREPRENEURSHIP
CREATIVITY
20 DECEMBER 2013
CREATIVITY
CASE STUDY
Table of contents
1 - Introduction ....................................................................................................................................................... 3
2 - Culture of Innovation ......................................................................................................................................... 6
3 - Pillars of 3M Innovation Process ....................................................................................................................... 8
4 - Breakthrough Innovation and Lead User approach ......................................................................................... 11
5 - Conclusions ..................................................................................................................................................... 15
6 - Bibliography .................................................................................................................................................... 16
2
CREATIVITY
CASE STUDY
Introduction
The aim of this work is to address the theme of Innovation and Creativity in organizations. The chosen enterprise was 3M Company, due to the major role that innovation plays within this company. 3M Company is a case study for decades. In spite of this, we think it is always fruitful
“to visit” and discuss about 3M success, culture, dynamic and innovation management.
Accordingly Ernest Gundling, author of The 3M Way to Innovation: Balancing People and
Profit, “Innovation is more than just a bright idea; it is an idea that gets implemented and has a real impact. In other words, somebody has to make it happen.” We can say that “We think and
3M makes reality happen”. The Nelson´s Mandela citation -“It´s impossible until is done” – could be presented as the DNA of this company.
This work is
Bibliography: - 3M Institutional Information: A Century of Innovation – The 3M Story (2002) 3M Institutional Information: A Culture of Innovation – (2012) 3M Institutional Information: Uncommon Connections Innovative Solutions – (2011) Gundling, E. (2000).The 3M way to innovation: Balancing people and profit. New York, Kodansha International von Hippel, E.(1988).The Sources of Innovation von Hippel, E.(2005) von Hippel, E. (1986) Lead users: a source of novel product concepts. Management Science, 32, 7, 791–805.