3m Case Analysis
Table of Contents
Page
Mission Statement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Executive Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Business Description. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Marketing Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Management Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Production Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Plan. . . . . . . . . . . . . . . …show more content…
Art Fry was in search of a bookmark for his church hymnal that would neither fall out nor damage the hymnal. Fry noticed that a colleague at 3M®, Dr. Spencer Silver, had developed an adhesive that was strong enough to stick to surfaces, but left no residue after removal and could be repositioned. Fry took some of Dr. Silver's adhesive and applied it along the edge of a piece of paper. The paper stuck, and was easily removed without damaging his precious hymnals, problem solved!
Fry soon realized that this discovery had other potential functions, such as when he used it to leave a note on a file, and when co-workers kept asking for their own Post-It's. They had created a new way to plan and organize. The 3M® Corporation crafted the name Post-It for Fry's discovery and began production in the late 1970s for test marketing.
In 1977, test-markets failed due to lack of consumer interest. However in 1979, 3M® implemented a massive consumer sampling strategy, and the Post-It took off. Today, we see Post-It's® scattered across papers, computers, desks, and doors in offices, homes, and schools all over the world.
In 1981, Post-It® Notes were named "Most New Innovative Product" and has continued to create new and convenient products ever
Page
Mission Statement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Executive Summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Business Description. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Marketing Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Management Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Production Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Financial Plan. . . . . . . . . . . . . . . …show more content…
Art Fry was in search of a bookmark for his church hymnal that would neither fall out nor damage the hymnal. Fry noticed that a colleague at 3M®, Dr. Spencer Silver, had developed an adhesive that was strong enough to stick to surfaces, but left no residue after removal and could be repositioned. Fry took some of Dr. Silver's adhesive and applied it along the edge of a piece of paper. The paper stuck, and was easily removed without damaging his precious hymnals, problem solved!
Fry soon realized that this discovery had other potential functions, such as when he used it to leave a note on a file, and when co-workers kept asking for their own Post-It's. They had created a new way to plan and organize. The 3M® Corporation crafted the name Post-It for Fry's discovery and began production in the late 1970s for test marketing.
In 1977, test-markets failed due to lack of consumer interest. However in 1979, 3M® implemented a massive consumer sampling strategy, and the Post-It took off. Today, we see Post-It's® scattered across papers, computers, desks, and doors in offices, homes, and schools all over the world.
In 1981, Post-It® Notes were named "Most New Innovative Product" and has continued to create new and convenient products ever