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THE OVERVIEW
2011 CLIA Cruise Market Overview
Statistical Cruise Industry Data Through 2010
TABLE OF CONTENTS
PAGE
EXECUTIVE SUMMARY
A.
1
RECENT MARKET/GROWTH STATISTICS
1. OVERALL PASSENGER GROWTH -- NORTH AMERICAN CRUISE MARKET
2. GROWTH BY CRUISE LENGTH -- NORTH AMERICAN MARKET
3. AVERAGE LENGTH OF CRUISE
2
4
5
B.
CRUISE MARKET POTENTIAL
6
C.
SOURCE OF BUSINESS/PASSENGERS – CLIA MEMBER LINES
1. REGIONAL PASSENGER CONTRIBUTION (1990 VS 2010)
6
2. REGIONAL CONTRIBUTION BY CRUISE LENGTH (USA) 2010)
7
3. NORTH AMERICA--BY STATE /PROVINCE
8
4. NORTH AMERICA- RANK BY STATE /PROVINCE………………………………………….10
D.
CRUISE CAPACITY
1. NORTH AMERICAN PASSENGER CAPACITY BY CRUISE LINE 2010
2. CAPACITY CHANGES 2011-2015
3. COMPOSITE CAPACITY CHANGES 1981-2015 AND CAPACITY UTILIZATION 2010
4. GEOGRAPHICAL DESTINATION/APPLICATION
12
13
15
16
CLIA-AS AN ASSOCIATION
1. CRUISE INDUSTRY REPRESENTATION
17
OTHER KEY SOURCES OF INFORMATION ON THE CRUISE INDUSTRY
1. BOOKS AND PAMPHLETS
2. PERIODICALS/CONSUMER
3. OTHER SOURCES
18
19
19
E.
F.
2011 Cruise Lines International Association
All Rights Reserved
i
EXECUTIVE SUMMARY
The cruise industry is the most exciting growth category in the entire leisure market. Since 1980, the industry has had an average annual passenger growth rate of 7.6% per annum.
The cruise industry is young. From 1980 - 2010, over 191 million passengers have taken a cruise (2+ days). Of this number,
67% of the total passengers have been generated in the past 10 years. 39 percent of total passengers have been generated in the past five years alone.
The cruise market potential is strong. Over the next three years, over 50 million North Americans indicate an interest to cruise.
To date, approximately 24% of the U.S. population has ever cruised. By maintaining historical occupancy levels, the cruise industry will welcome 16 million guests in 2011.
The cruise product is
2011 CLIA Cruise Market Overview
Statistical Cruise Industry Data Through 2010
TABLE OF CONTENTS
PAGE
EXECUTIVE SUMMARY
A.
1
RECENT MARKET/GROWTH STATISTICS
1. OVERALL PASSENGER GROWTH -- NORTH AMERICAN CRUISE MARKET
2. GROWTH BY CRUISE LENGTH -- NORTH AMERICAN MARKET
3. AVERAGE LENGTH OF CRUISE
2
4
5
B.
CRUISE MARKET POTENTIAL
6
C.
SOURCE OF BUSINESS/PASSENGERS – CLIA MEMBER LINES
1. REGIONAL PASSENGER CONTRIBUTION (1990 VS 2010)
6
2. REGIONAL CONTRIBUTION BY CRUISE LENGTH (USA) 2010)
7
3. NORTH AMERICA--BY STATE /PROVINCE
8
4. NORTH AMERICA- RANK BY STATE /PROVINCE………………………………………….10
D.
CRUISE CAPACITY
1. NORTH AMERICAN PASSENGER CAPACITY BY CRUISE LINE 2010
2. CAPACITY CHANGES 2011-2015
3. COMPOSITE CAPACITY CHANGES 1981-2015 AND CAPACITY UTILIZATION 2010
4. GEOGRAPHICAL DESTINATION/APPLICATION
12
13
15
16
CLIA-AS AN ASSOCIATION
1. CRUISE INDUSTRY REPRESENTATION
17
OTHER KEY SOURCES OF INFORMATION ON THE CRUISE INDUSTRY
1. BOOKS AND PAMPHLETS
2. PERIODICALS/CONSUMER
3. OTHER SOURCES
18
19
19
E.
F.
2011 Cruise Lines International Association
All Rights Reserved
i
EXECUTIVE SUMMARY
The cruise industry is the most exciting growth category in the entire leisure market. Since 1980, the industry has had an average annual passenger growth rate of 7.6% per annum.
The cruise industry is young. From 1980 - 2010, over 191 million passengers have taken a cruise (2+ days). Of this number,
67% of the total passengers have been generated in the past 10 years. 39 percent of total passengers have been generated in the past five years alone.
The cruise market potential is strong. Over the next three years, over 50 million North Americans indicate an interest to cruise.
To date, approximately 24% of the U.S. population has ever cruised. By maintaining historical occupancy levels, the cruise industry will welcome 16 million guests in 2011.
The cruise product is