4p Analysis of Maruti Suzuki
Analysis Of Maruti Suzuki- A Marketing Perspective | |
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OVERVIEW
Maruti Suzuki India Limited is a publicly listed automaker in India. Maruti Suzuki is India's leading automobile manufacturer and the market leader in the small car segment, both in terms of volume of vehicles sold and revenue earned. It is largely credited for having brought in an automobile revolution to India. More than half the cars sold in India are Maruti cars. The company is a subsidiary of Suzuki Motor Corporation, Japan.
Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto Kei car which at the time was the only modern car available in India, and its only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. So much so Due to the large number of Maruti 800s sold in the Indian market, the term "Maruti" is commonly used to refer to this compact car model
The company exports more than 50,000 cars annually and has an extremely large domestic market in India selling over 730,000 cars annually. In 2008 Maruti-800 crossed the 25 lakh mark and MSIL celebrated its Silver Jubilee. By 2009 MSIL’s Capacity to manufacture expanded from 800,000 to a million units (Gurgaon plus Manesar plants) annually.
Currently, Maruti Suzuki Alto tops the sales charts but Maruti Suzuki's Swift has taken over these titles by 19000 models in April 2012.
Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three decades. Suzuki’s technical superiority lies in its ability to pack power and performance into a compact, lightweight engine that is clean and fuel efficient. Nearly 75,000 people are employed directly by Maruti Suzuki and its partners. It has been rated first in customer satisfaction among all car makers in India from 1999 to 2009 by J D Power Asia Pacific.
VISION | VALUES | “The leader in the
.
OVERVIEW
Maruti Suzuki India Limited is a publicly listed automaker in India. Maruti Suzuki is India's leading automobile manufacturer and the market leader in the small car segment, both in terms of volume of vehicles sold and revenue earned. It is largely credited for having brought in an automobile revolution to India. More than half the cars sold in India are Maruti cars. The company is a subsidiary of Suzuki Motor Corporation, Japan.
Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto Kei car which at the time was the only modern car available in India, and its only competitors- the Hindustan Ambassador and Premier Padmini were both around 25 years out of date at that point. So much so Due to the large number of Maruti 800s sold in the Indian market, the term "Maruti" is commonly used to refer to this compact car model
The company exports more than 50,000 cars annually and has an extremely large domestic market in India selling over 730,000 cars annually. In 2008 Maruti-800 crossed the 25 lakh mark and MSIL celebrated its Silver Jubilee. By 2009 MSIL’s Capacity to manufacture expanded from 800,000 to a million units (Gurgaon plus Manesar plants) annually.
Currently, Maruti Suzuki Alto tops the sales charts but Maruti Suzuki's Swift has taken over these titles by 19000 models in April 2012.
Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three decades. Suzuki’s technical superiority lies in its ability to pack power and performance into a compact, lightweight engine that is clean and fuel efficient. Nearly 75,000 people are employed directly by Maruti Suzuki and its partners. It has been rated first in customer satisfaction among all car makers in India from 1999 to 2009 by J D Power Asia Pacific.
VISION | VALUES | “The leader in the