Preview

4p Od Incepta

Powerful Essays
Open Document
Open Document
1532 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
4p Od Incepta
Center for Business Studies (CBS)
University of Chittagong

Assignment on: Marketing Mix analysis of Incepta Pharmaceuticals Ltd.
[pic]

Prepared for
Professor Shawkatul Meher
University of Chittagong

Prepared by Group Member ID • Sk. Syed Ali 1201016 • Sk. Md. Mostafizur Rahman 1201039 • Sajjad Hossain 1201027 • Pralay Chakraborty 1201035 • Tanvir Ahmed Siddique 1201008

Establishment • Incepta Pharmaceuticals Ltd. is a leading pharmaceutical company in Bangladesh established in the year 1999. The company has a very big manufacturing facility located at Savar, 35 kilometer away from the center of the capital city Dhaka.

What types of Company? • Incepta Pharmaceuticals Ltd. is a leading pharmaceutical company in Bangladesh

Organization structure
[pic]
Contribution to the economy • In Bangladesh the pharmaceutical sector is one of the most developed hi-tech sectors which are contributing in the country’s economy. • Exporting medicines to global market including European market. This sector is also providing 97% of the total medicine requirement of the local market. Maintain balance of trade between import & export. • Over $250 million invested in the sector, has helped modernize and create new facilities.

Brief History
Incepta Pharmaceuticals Ltd. is now the 2nd largest company of the country and recognized as the fastest growing of the top five manufacturing company in the country, established in the year 1999. Incepta was able to anticipate the need of the market and provide the right product at the right time. Incepta began its operation with a handful of highly skilled and dedicated professionals guided by an able leadership.

Competitors
There are many competitors:- 1. SQUARE PHARMACEUTICALS LTD.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    mgmt 1101 memo week 3
    • 568 Words
    • 3 Pages

    mgmt 1101 memo week 3

    Exporting can also be considered as a good mode of operation. It is supported by the medical market research report in India that states imports rise by 39.9%, to stand at US$2,372.6 million (Espicom, 2012). Moreover, exporting is suitable…

    • 568 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    How Did Medco Study And Analysis
    • 2327 Words
    • 10 Pages

    How Did Medco Study And Analysis

    The biopharmaceutical sector is one of the most research and development (R&D)-intensive in the United…

    • 2327 Words
    • 10 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Case 6-3 Eli Lilly in India: Rethinking the Joint Venture Strategy
    • 3230 Words
    • 13 Pages

    Case 6-3 Eli Lilly in India: Rethinking the Joint Venture Strategy

    The main key issues of this case are as follow. The pharmaceutical industry had come about through both forward integration from the manufacture of organic chemicals and a backward integration from druggist-supply houses. The industry’s rapid growth was aided by increasing worldwide incomes and a universal demand for better health care; however, most of the world markets for pharmaceuticals were concentrated in North America, Europe and Japan. Drug discovery was an expensive process, with leading firms spending more than 20 per cent of their sales on research and development (R&D). Developing a drug, from discovery to launch in a major market, took 10 to 12 years and typically cost US$500 million to US$800 million (in 1992). Bulk production of active…

    • 3230 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Biotechnology Industry Analysis
    • 1121 Words
    • 5 Pages

    Biotechnology Industry Analysis

    The health care industry Provides health products and service which involved the leading technology of life science. It is a fast-growing industry and will continue to grow in the future because of the increasing request to the advanced medical care. The Global Industry Analysis (GIA,2009) predicted that the prescription drug market is value around $897 billion in world economy in 2015, and Asia-Pacific region is expected to have highest growth in prescription drugs.…

    • 1121 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Better Essays

    An Overview of the Health Care Industry
    • 1127 Words
    • 5 Pages

    An Overview of the Health Care Industry

    The pharmaceutical companies are one of the most desirable occupations in health care today. It includes careers in chemistry, biology, engineering, phlebotomy, research and analization. The main reason for the growing popularity is the prestige and benefits these careers offer. Pharmaceutical careers include jobs in research, manufacturing, and sales. This wide range of occupations starts with entry level operators, all the way up the career ladder to the doctoral level biochemists researching new cancer treatments (2010).…

    • 1127 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Patents in Business Strategy
    • 2751 Words
    • 8 Pages

    Patents in Business Strategy

    Rastogi, P. (2013). Incremental Pharmaceutical Innovations: Impact On Public Health & Economy. Mondaq: Connecting Knowledge and People. Retrieved October 11, 2013, from www.mondaq.com/india/x/264358/Patent/Incremental+Pharmaceutical+Innovations+Impact+On+Public+Health+Economy…

    • 2751 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Porters Five Forces for Pharmaceutical Industry Bangladesh
    • 567 Words
    • 3 Pages

    Porters Five Forces for Pharmaceutical Industry Bangladesh

    Nepal Pharmaceuticals Laboratory (NPL), which used to export anti-hypertensive medicines to India, was forced to stop exports due to non-tariff barriers. “We were unable to continue exports due to non-tariff barriers like…

    • 567 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Prospect of Api Park in Bangladesh
    • 1662 Words
    • 7 Pages

    Prospect of Api Park in Bangladesh

    The significance of pharmaceutical industry is rising in line with the increasing number of population. Bangladesh has a huge potential in pharmaceutical manufacturing and export with its skilled manpower and cutting-edge production facility. An API (Active Pharmaceutical Ingredient) Park has been the longstanding demand of country’s pharmaceutical companies. So now an active pharmaceuticals ingredient (API) industrial park will be set at Gojaria Upazila of Munshiganj some 37 kilometers southeast of Dhaka, to co-operate the entrepreneurs of pharmaceutical sector. The Park would meet local demand and boost export of APIs and drugs. The API Park would make the country’s pharmaceutical industry cost effective and more competitive globally to help increase export of quality pharmaceuticals. The Park will secure long-term growth for the country 's pharmaceutical sector. The park is expected to draw Tk 20 billion investment and create more than 20,000 high-paid jobs. Thus pharmaceutical sector of Bangladesh is ready to take the opportunity of the next wave of globalization.…

    • 1662 Words
    • 7 Pages
    Better Essays
    Read More
  • Powerful Essays

    “Telecommunication Operator Banglalink™'s Operation in Bangladesh as Mne”
    • 4082 Words
    • 17 Pages

    “Telecommunication Operator Banglalink™'s Operation in Bangladesh as Mne”

    This report is prepared for fulfilling the International Business, MKTG-5602; course requirement of Department Of DBA, International Islamic University Chittagong. This report mostly covers a research report on “Telecommunication Operator Banglalink™’s Operation in Bangladesh as MNE”.…

    • 4082 Words
    • 17 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Ratio Analysis of Square Pharmaceutical (2010-11)
    • 4846 Words
    • 20 Pages

    Ratio Analysis of Square Pharmaceutical (2010-11)

    Square Pharmaceutical Limited is the most famous company in Bangladesh. It was established in 1958 but their converted into public limited company in 1991. It is the first among all national, multinational, private and public of pharmaceutical company of Bangladesh. Their mission is to produce and provide quality healthcare relief of people, maintain strongly ethical standard in business operation also ensuring benefit to the shareholder, stakeholder, and society. Their vision is social wellbeing of the investors, employee and society at large, wealth financial and moral gains as a part of the process of the human civilization. Their objectives are to conduct transparent business operation based on market mechanism within the legal and social frame work.…

    • 4846 Words
    • 20 Pages
    Powerful Essays
    Read More
  • Good Essays

    Sanofi
    • 1339 Words
    • 6 Pages

    Sanofi

    Locally, Sanofi encompasses Sanofi Pasteur, a world leader in vaccines. In Bangladesh, vaccines like TetavaxTM, VerorabTM, Euvax BTM, AvaximTM, ACT-HIBTM, TyphimViTMetc are included in the portfolio.…

    • 1339 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Square Pharmaceuticals Ltd. (SPL)
    • 2076 Words
    • 9 Pages

    Square Pharmaceuticals Ltd. (SPL)

    Square Pharmaceuticals Ltd. (SPL), the pharmaceuticals giant in the country, is a trusted name in the industry of manufacturing quality medicines for more than four decades. Today Square Pharmaceuticals Ltd. (SPL) symbolizes a name – a state of mind. But its journey to the growth and prosperity has been no bed of roses. Square Pharmaceuticals Ltd. (SPL) is a flagship company of the Square group of industries as well as the largest pharmaceuticals company in Bangladesh. Founded in 1958 and headquartered in Dhaka, Bangladesh, SPL develops, manufactures and markets drugs for humans and the animal world. Square Pharmaceuticals Ltd. (SPL) is holding the strong leadership position in the pharmaceutical industry of Bangladesh since 1985 and is now on its way to becoming a high performance global player. It converted into a public limited company in 1991. The company owns and operates modern pharmaceutical factories mainly in Bangladesh and also has a separate division to operate a modern chemical factory which produces and sells basic chemical products. It also has divisions to produce and sell agro vet and pesticide products. Square Pharmaceuticals Ltd. (SPL) strives, above all, for top quality health care products at the least cost reaching the lowest rungs of the economic class of people in the country. It also strives for equality between sexes, races, religions and regions in all spheres of its operation without any discriminatory treatment. Overall Square Pharmaceuticals Ltd. (SPL) has extended its range of services towards the highway of global market.…

    • 2076 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Inf of pharmaciticals of bangladesh
    • 847 Words
    • 4 Pages

    Inf of pharmaciticals of bangladesh

    Square Pharmaceuticals has retained the top position with its local sales figure reaching Tk 10.70 billion in 2012 in the country's Tk 55.0 billion pharmaceutical market followed by Incepta Pharma,Square Pharmaceuticals, established in 1958.Incepta Pharma, established in 1999, stood at Tk 4.52 billion in 2009.Beximco Pharma's position in the country's top 10 pharmaceutical companies was the third in terms of sales. Its total sales were Tk 4.2 billion in 2009.Fourth position took by the ACME Laboratories and its sales were Tk 2.64 billion in 2009.Opsonin Pharma Ltd., established in 1956, ranked the fifth by local sales worth Tk 2.61 billion in 2009.Eskayef took the sixth position with sales of worth Tk 2.52 billion.Reneta Pharma sales were nearly Tk 2.50 billion in 2009 and took the seventh position .Eight position took by the Advance Chemical Industries (ACI) with local sales worth Tk 2.46 billion.The sales of Aristopharma products were Tk 2.23 billion and Drug International's were Tk 2.13 billion.Respectively they took the 9th and 10th position in the local pharmaceutical market.Sanofi-Aventis ranked the top among the multinational pharmaceutical companies followed by GlaxoSmithKline.Sandoz took the third position.[3] Sales of Square Pharmaceuticals, the market leader, were Tk 1,270 crore in 2010,Beximco grew faster than other companies at a staggering 33 percent in 2010 with Tk 523 crore sales.Incepta's sales and growth rate were Tk 665 crore and 31 percent respectively, followed by Acme's Tk 600 crore and 17 percent. Eskayef logged Tk 426 crore in sales and the growth rate was 27 percent, the third highest pace in the 2010. Zenith Pharmaceuticals, established in 1952, Zenith Pharmaceuticals Ltd is one of the sturdiest growing Pharmaceutical Company committed to produce medicine strictly under GMP compliance and extended its services to all the valued Customers. The company complies with GMP at its plant, where validation and documentation…

    • 847 Words
    • 4 Pages
    Good Essays
    Read More
  • Better Essays

    thesis report
    • 1942 Words
    • 8 Pages

    thesis report

    Broad Objective: To describe the marketing pattern of pharmaceuticals industry in Bangladesh by analyzing the marketing mix of Biopharma Laboratories Ltd.…

    • 1942 Words
    • 8 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Pharma Exporters
    • 4147 Words
    • 17 Pages

    Pharma Exporters

    We are exporters of cosmetic products, hair oils, pharmaceutical products, textile accessories and perfurmes and allied products.…

    • 4147 Words
    • 17 Pages
    Satisfactory Essays
    Read More