5 Force Porter

BHS0027: Strategic Management Hong Kong 2013/14 Written Individual report Task Using Porter’s Generis Strategies model, critically analyse IKEA’s competitive strategy. You must also recommend a course of action or direction that the organisation should take. Use the case study as a starting point and source relevant company information from their web site and other suitable sources. Style: report Word limit: 2500 words Deadline: 19 August 2013 Approximate weighting of marks and suggested structure: Section 1: Critique and evaluation of Porter’s Generic Strategies = 20% [This requires description of model, discussion and application as well as advantages and disadvantages.] Section 2: Application of model and critical analysis of IKEA’s competitive strategy = 50% [Apply model or what you consider as relevant components of the model to IKEA . Remember to be more analytical.] Section 3: Conclusion and recommendations = 20% [In light of your analysis in Section 2, recommend strategic options or directions that IKEA should take] Section 4: Literature Review = 10% [You are expected to support discussions/analysis and debates with relevant literature] ----------------------------------------------------------------------------------------------------------------------Deadline : 19 August 2013 Style : Report Word Limit : 2500.(Penalties apply for exceeding the word limit) Time:11.59 pm. Please note you are required to submit two copies; (i) Electronically via Turnitinuk on Unilearn and (ii) A hard copy should be submitted HKMA. Penalties for late submission are that marks are capped at 40% as per the regulations and your student handbook Notes: • Your coursework must be word-processed. Harvard referencing method should be used where appropriate. • You must include a front sheet to your assignment that contains your name, student number, course, Module code (BHS0027) and your word count. • Attention is drawn to the rules on academic misconduct (including unattributed