5 forces of Porter Rolls Royce
Rolls Royce on the 5 (+1) forces of Porter matrice:
For this case I will use the company Rolls Royce. Not the one which build cars but the historic one which create motors for aviation, marine or energetic solution.
First let’s have a presentation of this company:
Rolls Royce was founded by two men in 1906 in England, Henry Royce and Charles Rolls. They were producing motors for planes. The important thing we have to know is their motors were used a lot during the two World War. For example during the first one, half of the allies planes were using Rolls Royce motor. During the second one, many of best planes of US and British army used Rolls Royce motors. They also built many motors for the marine army.
After the two World Wars they create a huge program on Aerospatiale. That’s during this time that they start to create cars, famous for their luxury, motors and size. We have to know that many people think Rolls Royce build only cars, because they don’t do many advertising on what they do, so people only see Rolls Royce cars on movies or on the street.
Rolls Royce became public in 1971 and was divided in two in 1973. A branch for cars, a branch for motors (marine and Aerospatiale). In 1987 Rolls Royce plc (marine and Aerospatiale motors) were privatized.
Rolls Royce Motors, the cars division is now own by BMW.
Nowadays, Rolls Royce Plc is the second biggest creator of motors just after General Electric Aircraft Engines. More than 38 000 people are working for this English company. Headquarter is in London and half of their employees are working in England.
Their turnover is around 9 Billion and half of their customers are now in Asia or in Middle East, they evaluate with the market. They tried to diversified their portfolio to win different other market.
Now I will present you what is the 5 forces of Porter (with one in Addition).
Let’s start by a graph of what it is:
The model of the five
For this case I will use the company Rolls Royce. Not the one which build cars but the historic one which create motors for aviation, marine or energetic solution.
First let’s have a presentation of this company:
Rolls Royce was founded by two men in 1906 in England, Henry Royce and Charles Rolls. They were producing motors for planes. The important thing we have to know is their motors were used a lot during the two World War. For example during the first one, half of the allies planes were using Rolls Royce motor. During the second one, many of best planes of US and British army used Rolls Royce motors. They also built many motors for the marine army.
After the two World Wars they create a huge program on Aerospatiale. That’s during this time that they start to create cars, famous for their luxury, motors and size. We have to know that many people think Rolls Royce build only cars, because they don’t do many advertising on what they do, so people only see Rolls Royce cars on movies or on the street.
Rolls Royce became public in 1971 and was divided in two in 1973. A branch for cars, a branch for motors (marine and Aerospatiale). In 1987 Rolls Royce plc (marine and Aerospatiale motors) were privatized.
Rolls Royce Motors, the cars division is now own by BMW.
Nowadays, Rolls Royce Plc is the second biggest creator of motors just after General Electric Aircraft Engines. More than 38 000 people are working for this English company. Headquarter is in London and half of their employees are working in England.
Their turnover is around 9 Billion and half of their customers are now in Asia or in Middle East, they evaluate with the market. They tried to diversified their portfolio to win different other market.
Now I will present you what is the 5 forces of Porter (with one in Addition).
Let’s start by a graph of what it is:
The model of the five
Bibliography: “Harvard Business Publishing” video on youtube “Strategie and innovation” website “Rolls Royce” website “Les Echos » website « Challenges » website « Le monde » website « Usine Nouvelle » website « Google Finance » website « le grand livre du marketing » book « BTS CI reflexe » book