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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. ... Tribes need leadership. Sometimes one person leads, sometimes more. People want connection and growth and something new. They want change. ... You can't have a tribe without a leader - and you can't be a leader without a tribe.
Tribes
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The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant results. Listen instead to your real customers, to your vision and make something for the long haul. Because that's how long it's going to take, guys.
Seth’s Blog
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What happens when you define a win as getting closer to someone who wants the same thing? Or when you define it as improvement over time? Or in creating trust?
Seth’s Blog
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Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.
Unleashing the Idea Virus
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“…Acknowledge to yourself that the factory job is dead.”
“Having a factory job is not a natural state. It wasn’t at the heart of being human until very recently. We’ve been culturally brainwashed”.
Linchpin
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The linchpin is an individual who can walk into chaos and create order, someone who can invent, connect, create, and make things happen. Every worthwhile institution has indispensable people who