As a super fan of Wei Tang and a reader of Xiao Hong’s work, I was so excited to watch this movie in New York, a city so far away from my home. Though the movie itself did not match my high expectation and received overwhelming criticism, I still felt touched to see a movie in such a giant and unfamiliar city. I still remember when I watched Gone Girl, the first time watching movie in NYC, I could not understand every sentence. Particularly, it felt so lonely when everyone around me kept laughing on an English slang, which I could not understand its humor.
However, watching Chinese movie here was totally a different experience. Watching a Chinese movie in a strange land creates a sense of national identity and a sense of belonging. Therefore, I began to consider how to promote Chinese movies in a foreign city. First of all, I would like to hold special film events in NYC. By inventing Chinese most famous directors, actors and actresses to attend events or to promote their latest films, it would obviously attract many Chinese people in NYC, especially the youth, and it would catch the general attention in the city. I noticed that NYC has already had New York Chinese Film Festival, while it is still a big challenge to promote Chinese movies and even the festival per se. Besides, I would like to use social media to promote Chinese films. Because of social media censorship in China, the filmmakers, actors and actresses seldom promote their film movies on platforms like Twitter, Facebook, YouTube, etc. Therefore it is very difficult to reach people living in the places outside the Mainland China. Social media platforms are very effective paths for well-made films to be known by people in NYC.
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