7-11 Case Study
7-11 Case Assignment
1. Make a bullet point list of the efforts that 7-11 Japan has made in each of the categories above, listing as many examples as possible for each category.
Information systems Online ordering system Point of Sale (POS)
Integrated Service Digital Network (ISDN)
Internet/Intranet & Satellite communications
Fiber Optic Network
Location/Trade Analysis (LTA)
Wireless LAN
Graphic Order Terminal (GOT)
Scanner Terminals
Handheld computers
Data analysis and decision analysis Location Trade Analysis (LTA) Sales trending analysis
Information feedback loop – determined ordering, store layout, merchandising, new product development, and new store openings
Bi-weekly meetings to review stores performance and develop strategies Scrap Trend Analysis Stockout ranking by individual items
Reducing lead times of delivery to stores Single truck delivery Organized load and unload procedures Multiple transportation modes
Dominant Opening Strategy
Reducing uncertainty
Strict and diversified delivery and transportation model
In depth customer trend analysis
Operation Field Counselors feedback and guidance
Analysis and review prior to store openings
Set decline percentages for discontinuing a product
Collaboration OFC counsels/provides feedback to each store
Automated ordering and feedback coordinated with key suppliers
Supplier Distribution Centers delivery warehouses for suppliers
Tight schedules and continuous checks and balances on deliveries
Agility/Flexibility Analysis of hourly, daily, holiday trends to adjust inventory Fast turn-around on ordering & delivery 7-dream.com ordering
2. Describe more in depth how Seven-Eleven used information systems and data analysis to improve its business performance? For example:
a. How did data analysis enable agility/flexibility?
Conducting analysis provided SEJ with the opportunity to strategize locations of stores and deliveries of the right
1. Make a bullet point list of the efforts that 7-11 Japan has made in each of the categories above, listing as many examples as possible for each category.
Information systems Online ordering system Point of Sale (POS)
Integrated Service Digital Network (ISDN)
Internet/Intranet & Satellite communications
Fiber Optic Network
Location/Trade Analysis (LTA)
Wireless LAN
Graphic Order Terminal (GOT)
Scanner Terminals
Handheld computers
Data analysis and decision analysis Location Trade Analysis (LTA) Sales trending analysis
Information feedback loop – determined ordering, store layout, merchandising, new product development, and new store openings
Bi-weekly meetings to review stores performance and develop strategies Scrap Trend Analysis Stockout ranking by individual items
Reducing lead times of delivery to stores Single truck delivery Organized load and unload procedures Multiple transportation modes
Dominant Opening Strategy
Reducing uncertainty
Strict and diversified delivery and transportation model
In depth customer trend analysis
Operation Field Counselors feedback and guidance
Analysis and review prior to store openings
Set decline percentages for discontinuing a product
Collaboration OFC counsels/provides feedback to each store
Automated ordering and feedback coordinated with key suppliers
Supplier Distribution Centers delivery warehouses for suppliers
Tight schedules and continuous checks and balances on deliveries
Agility/Flexibility Analysis of hourly, daily, holiday trends to adjust inventory Fast turn-around on ordering & delivery 7-dream.com ordering
2. Describe more in depth how Seven-Eleven used information systems and data analysis to improve its business performance? For example:
a. How did data analysis enable agility/flexibility?
Conducting analysis provided SEJ with the opportunity to strategize locations of stores and deliveries of the right