7-Eleven Pestle Analysis
Contents:
1. Executive Summary
Southwest Airlines Company is a domestic airline that provides primarily short-haul, high-frequency, point-to-point, low fare services to 53 airports in 52 cities in 26 states throughout the United States. Southwest focuses primarily on point-to-point service, providing more direct nonstop routes for short-hauls customers and, therefore minimizing connections, delay and total trip time. The company is average trips length is 441 miles with an average flight time of approximately one-hour.
It was Rollin King’s and Herb Kelleher’s vision to start an airlines that with a mission to get its passengers to their destinations when they when to get there, on time and to provide this service at the lowest fare possible.
On February 40, 1968 the Texas Aeronautical Commission approved Herb Kelleher and Rollin King’s plans for Air Southwest Company to provide service for the three major cities in Texas. The approval was soon opposed and blocked by three major airlines. After three years a legal battles, broke, deep in debt and with four airplanes Southwest began service in June of 1971 with a motto still lived by today, “if you get your passengers to their destinations when they have a good time doing it, people will fly your airline” This motto has been effective for the company, in 1973 Southwest made its first profit and has never looked back because they recently reported their 58th straight quarterly profit.
Company Background/History
Milestones at Southwest Airlines
▪ 1966: Rollin King marched into Herb Kelleher’s law office with a plan to start a low-cost/low-fare airline that would shuttle passengers between San Antonio, Dallas, and Houston. Thought of this idea because businessmen were complaining about the commute.
▪ 1967: Kelleher filled papers to incorporate the new airlines and submitted an application to the Texas Aeronautics Commission for the new company to serve Dallas, Houston, and San Antonio – 4
1. Executive Summary
Southwest Airlines Company is a domestic airline that provides primarily short-haul, high-frequency, point-to-point, low fare services to 53 airports in 52 cities in 26 states throughout the United States. Southwest focuses primarily on point-to-point service, providing more direct nonstop routes for short-hauls customers and, therefore minimizing connections, delay and total trip time. The company is average trips length is 441 miles with an average flight time of approximately one-hour.
It was Rollin King’s and Herb Kelleher’s vision to start an airlines that with a mission to get its passengers to their destinations when they when to get there, on time and to provide this service at the lowest fare possible.
On February 40, 1968 the Texas Aeronautical Commission approved Herb Kelleher and Rollin King’s plans for Air Southwest Company to provide service for the three major cities in Texas. The approval was soon opposed and blocked by three major airlines. After three years a legal battles, broke, deep in debt and with four airplanes Southwest began service in June of 1971 with a motto still lived by today, “if you get your passengers to their destinations when they have a good time doing it, people will fly your airline” This motto has been effective for the company, in 1973 Southwest made its first profit and has never looked back because they recently reported their 58th straight quarterly profit.
Company Background/History
Milestones at Southwest Airlines
▪ 1966: Rollin King marched into Herb Kelleher’s law office with a plan to start a low-cost/low-fare airline that would shuttle passengers between San Antonio, Dallas, and Houston. Thought of this idea because businessmen were complaining about the commute.
▪ 1967: Kelleher filled papers to incorporate the new airlines and submitted an application to the Texas Aeronautics Commission for the new company to serve Dallas, Houston, and San Antonio – 4