7-Eleven Report
Abhinay Madidi
Patrick Guillaume
Hannah Yue
Table of Contents
1. Executive Summary ............................................................................................................................. 4 a) Introduction .............................................................................................................................. 4 b) Summary .................................................................................................................................. 5
2. Strategic Focus and Plan ...................................................................................................................... 5 a) Mission Statement .................................................................................................................... 5 b) Goals ….................................................................................................................................... 5 c) Core Competencies and Strategic Advantages ......................................................................... 6
3. Target Market …................................................................................................................................... 6 a) Who is our target market? ….................................................................................................... 6 b) Market Segments …................................................................................................................. 7 c) Demographics …...................................................................................................................... 7
4. Marketing Strategies …........................................................................................................................ a) Product ….................................................................................................................................. b) Price
Patrick Guillaume
Hannah Yue
Table of Contents
1. Executive Summary ............................................................................................................................. 4 a) Introduction .............................................................................................................................. 4 b) Summary .................................................................................................................................. 5
2. Strategic Focus and Plan ...................................................................................................................... 5 a) Mission Statement .................................................................................................................... 5 b) Goals ….................................................................................................................................... 5 c) Core Competencies and Strategic Advantages ......................................................................... 6
3. Target Market …................................................................................................................................... 6 a) Who is our target market? ….................................................................................................... 6 b) Market Segments …................................................................................................................. 7 c) Demographics …...................................................................................................................... 7
4. Marketing Strategies …........................................................................................................................ a) Product ….................................................................................................................................. b) Price
Cited: http://franchise.7-eleven.com http://www.franchise.com/franchise/retail-store/food/7-Eleven-Inc/company-information.cfm http://www.franchisesolutions.com/franchise/7_Eleven.cfm http://www.claritas.com/MyBestSegments/Default.jsp?ID=20 http://www.entrepreneur.com/franchise500/index.html#