7 Rings of Influence
THE7RINGSOFINFLUENCE.
There may be 6 degrees of separation; but there are 7 rings of influence between them. Knowing how trends and therefore culture (attitude, customs, behavior of a group) is created, is essential to manifesting cultural influence en masse. In “Virus of The Mind, The New Science of Mimetics,” Richard Brodie introduces us to the meaning and repercussions of memes: “a unit of information in a mind whose existence influences events such that more copies of itself get created in other minds.” Likened to a gene, it is the smallest unit of culture—similar to a virus—that passes from individuals to groups; changing the way individuals think and behave toward a “tipping point” of influence. Cognitive Scientist Daniel Dennett actually says the meme is the idea that “forms itself into a distinct memorable unit... spread by vehicles that are distinct manifestations of the meme.
more likely to buy if they liked the person selling it to them. Caldini also cites not only physical attractiveness as being a catalyst of influence, but also “social proof” people will do things that they see other people do.
In 1967, "Six Degrees of Separation," a study by social psychologist Stanley Milgram distributed letters to 160 students in Nebraska, with instructions to send them to a stockbroker not known to them in Boston. The experiment found it took an average of six links to deliver each letter. Duncan Watts, a network-theory sociologist at Columbia University, repeated the Milgram study by using a web site to recruit 61,000 people to send messages to 18 targets worldwide. But wait, only 5% of the e-mail messages had passed through one of the cultural influencer hubs—this suggests that “Cultural
Mapping the 7 rings of cultural influence will help chart the course of a brands success in the near and long term. Regardless of your strategy, these 7 rings represent the actual people that will distribute and spread the meme of a brand and its products throughout
There may be 6 degrees of separation; but there are 7 rings of influence between them. Knowing how trends and therefore culture (attitude, customs, behavior of a group) is created, is essential to manifesting cultural influence en masse. In “Virus of The Mind, The New Science of Mimetics,” Richard Brodie introduces us to the meaning and repercussions of memes: “a unit of information in a mind whose existence influences events such that more copies of itself get created in other minds.” Likened to a gene, it is the smallest unit of culture—similar to a virus—that passes from individuals to groups; changing the way individuals think and behave toward a “tipping point” of influence. Cognitive Scientist Daniel Dennett actually says the meme is the idea that “forms itself into a distinct memorable unit... spread by vehicles that are distinct manifestations of the meme.
more likely to buy if they liked the person selling it to them. Caldini also cites not only physical attractiveness as being a catalyst of influence, but also “social proof” people will do things that they see other people do.
In 1967, "Six Degrees of Separation," a study by social psychologist Stanley Milgram distributed letters to 160 students in Nebraska, with instructions to send them to a stockbroker not known to them in Boston. The experiment found it took an average of six links to deliver each letter. Duncan Watts, a network-theory sociologist at Columbia University, repeated the Milgram study by using a web site to recruit 61,000 people to send messages to 18 targets worldwide. But wait, only 5% of the e-mail messages had passed through one of the cultural influencer hubs—this suggests that “Cultural
Mapping the 7 rings of cultural influence will help chart the course of a brands success in the near and long term. Regardless of your strategy, these 7 rings represent the actual people that will distribute and spread the meme of a brand and its products throughout