7 P's of Icici Bank
SRM UNIVERSITY – RAMAPURAM
FACULTY OF BUSINESS ADMINISTRATION
NAME : S.PRADEEP
REG NO : 3511120047
COURSE : MBA “A” sec
SUBJECT : MARKETING MANAGEMENT
TOPIC : 7 P’S OF MARKETING OF ANY ONE PRODUCT
7 P’S OF MARKETING FOR ICICI BANK
PRODUCT
1. DEPOSITS ICICI Bank offers wide variety of Deposit Products to suit our requirements. Coupled with convenience of networked branches/ over 1800 ATMs and facility of E-channels like Internet and Mobile Banking, ICICI Bank brings banking at your doorstep.
➢ Savings Account ➢ Senior Citizen Services ➢ Young Stars ➢ Fixed Deposits ➢ Recurring Deposits ➢ Roaming Current Account ➢ ICICI Bank Salary Account
2. INVESTMENTS Along with Deposit products and Loan offerings, ICICI Bank assists you to manage your finances by providing various investment options such as: • ICICI Bank Tax Saving Bonds • Government of India Bonds • Investment in Mutual Funds • Initial Public Offers by Corporate • Investment in "Pure Gold" • Foreign Exchange Services • Senior Citizens Savings Scheme, 2004
3. ANYWHERE BANKING ICICI Bank is the second largest bank in the country. It services a customer base of more than 5 million customer accounts through a multi-channel access network. This includes more than 500 branches and extension counters, over 1800 ATMs, Call Centre and Internet Banking. Thus, one can access the various services ICICI Bank has to offer at anytime, anywhere and from anyplace.
4. LOAN a) Home Loans b) Personal Loans c) Car Loans d) Two Wheeler Loans e) Commercial Vehicle Loans f) Loans against Securities g) Farm Equipment Loans h) Construction Equipment Loans i) Office Equipment Loans j) Medical Equipment Loans
5. CARDS a) Credit Card b) Debit cum ATM Card c) Travel Card
6. DEMAT SERVICES • ICICI Bank Demand Services boasts of an
FACULTY OF BUSINESS ADMINISTRATION
NAME : S.PRADEEP
REG NO : 3511120047
COURSE : MBA “A” sec
SUBJECT : MARKETING MANAGEMENT
TOPIC : 7 P’S OF MARKETING OF ANY ONE PRODUCT
7 P’S OF MARKETING FOR ICICI BANK
PRODUCT
1. DEPOSITS ICICI Bank offers wide variety of Deposit Products to suit our requirements. Coupled with convenience of networked branches/ over 1800 ATMs and facility of E-channels like Internet and Mobile Banking, ICICI Bank brings banking at your doorstep.
➢ Savings Account ➢ Senior Citizen Services ➢ Young Stars ➢ Fixed Deposits ➢ Recurring Deposits ➢ Roaming Current Account ➢ ICICI Bank Salary Account
2. INVESTMENTS Along with Deposit products and Loan offerings, ICICI Bank assists you to manage your finances by providing various investment options such as: • ICICI Bank Tax Saving Bonds • Government of India Bonds • Investment in Mutual Funds • Initial Public Offers by Corporate • Investment in "Pure Gold" • Foreign Exchange Services • Senior Citizens Savings Scheme, 2004
3. ANYWHERE BANKING ICICI Bank is the second largest bank in the country. It services a customer base of more than 5 million customer accounts through a multi-channel access network. This includes more than 500 branches and extension counters, over 1800 ATMs, Call Centre and Internet Banking. Thus, one can access the various services ICICI Bank has to offer at anytime, anywhere and from anyplace.
4. LOAN a) Home Loans b) Personal Loans c) Car Loans d) Two Wheeler Loans e) Commercial Vehicle Loans f) Loans against Securities g) Farm Equipment Loans h) Construction Equipment Loans i) Office Equipment Loans j) Medical Equipment Loans
5. CARDS a) Credit Card b) Debit cum ATM Card c) Travel Card
6. DEMAT SERVICES • ICICI Bank Demand Services boasts of an