Marketing Mix of our service
According to many marketing specialists “Marketing is putting the right product in the right place, at the right price, at the right time”. The marketing mix analysis shows the simple formula for success in marketing. A business just need to create a product or service that a particular group of people want then put it on sale at some places that those same people visit regularly, and price it at a level which matches the value they feel they get out of it; and do all that at a time they want to buy or avail the service.
The marketing mix analysis is a must to avoid some disastrous mistakes while creating and promoting a product or services with profit orientation. The 7 Ps is one way – probably the best-known way – of analyzing the marketing mix, and was first expressed in 1960 by E J McCarthy. Here we tried our best to analyze the 7 Ps- Product (in this case service), Price, Place and Promotion for our Specialized Laundry “Dexter.”
Product review
Brand Name: Our Brand name is “DEXTER LAUNDRY”
Caption: “brighten your life”
Logo: Our logo is the symbol of our work spirit.
.TM
Types of wash
Apart from ordinary dry cleaning/washing services, we offer various exclusive services, which made them different from other competitors.
Fragrance: rose, jasmine, lemon, fresh, baby fresh.
White care: special care for white clothes.
Home service: special home service.
Quick service: more quick service.
Carpet Maintenance: Washing, Drying & Shampooing.
Curtain Care: Washing & Pressing.
Window Care: Window Pane/Glass Cleaning.
Upholstery Care: Sofa Cleaning & Shampooing.
Specialized packaging: special packets that protect cloths from insects.
Other services
Repairing
Ironing
Starch
Variety- Dexter will offer a great variety of services from dry cleaning to upholstery services, from