7 S Model

A MARKET RESEARCH REPORT
ON

LCD / LED TV.

SUBMITTED BY:
S.Y.M.B.A
GROUP: F

SUBMITTED TO:
K.S. SCHOOL OF BUSINESS MANAGEMENT AND RESEARCH, Gujarat University.

ACADEMIC YEAR: 2011-12.
GROUP MEMBERS

Roll No. | Name | 1102006 | Chauhan Chandu | 1102007 | Chauhan Vijay | 1102008 | Chavda Jayesh | 1102012 | Desai Rajesh | 1102023 | Lakhani Sandeep | 1102043 | Patel Zeal | 1102054 | Shah Jitendra | 1102056 | Shah Naman | 1102057 | Shah Nirav | 1102065 | Soni Aanand |

FACULTY GUIDE: Ms.Deepa Vyas.
SIGNATURE:
SUBMISSION DATE:

TABLE OF CONTENT
ACKNOWLEDGEMENT______________________________________________I
PREFACE_________________________________________________________II
EXECUTIVE SUMMARY______________________________________________III Sr. No. | Particulars | Page No. | 1. | LCD/LED 1.1 History 1.2 Current Scenario 1.3 Difference between LCD and LED | 1-4 | 2. | History of Companies | 5-11 | 3. | Competitive Scenario | 12-14 | 4. | Four Ps of Marketing4.1 Product4.2 Price4.3 Place4.4 Promotion | 15-32 | 5. | Market research5.1 Introduction5.2 Objectives5.3 Importance5.4 Process | 33-38 | 6. | Analysis of Customers6.1 Users6.2 Non-Users | 39-62 | 7. | Analysis of Dealers | 63-73 | 8. | Findings | 74-75 | 9. | Limitation | 76-77 | 10. | Recommendations | 78-79 | 11. | Conclusion | 80-81 | 12. | Bibliography & Webography | 82-83 | 13. | Annexure | 84-89 |

ACKNOWLEDGEMENT An acknowledgement is something, which is so often overlooked by people who read a project, but to us this is something very important, an integral part of our project, as this express our heartfelt gratitude towards all those people who are directly or indirectly engaged with our project. Our group members are heartily thankful to the director of our college, Dr. Sarla Achuthan for assigning us such task of working on a project which helps us to apply