7p in Marketing
Concept
A study finds that there are 88% of Australian women spending in online cosmetics and beauty (Powertail.com.au). Being an online retailer in the Australian cosmetics industry has many advantages. It is convenient for buyers to shop and access to a wider variety of many product lines at the same time. Meanwhile, it is time-saving and also money-saving for the customers rather than buying cosmetics at the local stores.
However, due to the increasing numbers of online stores and online retailers, customers are faced with many choices. A recent research says that more than $40 billion is blown on cosmetic products globally each year (Livescience, 2012). We believe that the consequences resulting from the brands’ controlling image. It means there are many brands disregarding the customer demand to shop across a range of different brands in a single website. Moreover, several Australia’s online market including eBay offer huge variety of brands but not so specific description about the product. Women then tend to buy wrong shade of makeup or products that are not suitable to their skin types and complexions. Therefore, we keep wasting money and time. This is the main disadvantage of buying cosmetics online.
Australian shoppers are asking for a better level of service. In response, we offer a brand new online service called Mybeautybag.com. With only $10 per month to subscribe to our online website, our client will receive 4 to 5 samples and full-size beauty products from various well-known brands that we believe are suitable for customer’s skin types. Video tutorials, products information and beauty contest are regularly updated on the website. Shoppers are confident to select our service because they can save lots of time and money as well.
http://www.livescience.com/8173-makeup-makeover-truth-cosmetics.html http://www.powerretail.com.au/pureplay/the-beauty-myth-why-australians-buy-cosmetics-from-overseas-etailers/ Marketing is very important since
A study finds that there are 88% of Australian women spending in online cosmetics and beauty (Powertail.com.au). Being an online retailer in the Australian cosmetics industry has many advantages. It is convenient for buyers to shop and access to a wider variety of many product lines at the same time. Meanwhile, it is time-saving and also money-saving for the customers rather than buying cosmetics at the local stores.
However, due to the increasing numbers of online stores and online retailers, customers are faced with many choices. A recent research says that more than $40 billion is blown on cosmetic products globally each year (Livescience, 2012). We believe that the consequences resulting from the brands’ controlling image. It means there are many brands disregarding the customer demand to shop across a range of different brands in a single website. Moreover, several Australia’s online market including eBay offer huge variety of brands but not so specific description about the product. Women then tend to buy wrong shade of makeup or products that are not suitable to their skin types and complexions. Therefore, we keep wasting money and time. This is the main disadvantage of buying cosmetics online.
Australian shoppers are asking for a better level of service. In response, we offer a brand new online service called Mybeautybag.com. With only $10 per month to subscribe to our online website, our client will receive 4 to 5 samples and full-size beauty products from various well-known brands that we believe are suitable for customer’s skin types. Video tutorials, products information and beauty contest are regularly updated on the website. Shoppers are confident to select our service because they can save lots of time and money as well.
http://www.livescience.com/8173-makeup-makeover-truth-cosmetics.html http://www.powerretail.com.au/pureplay/the-beauty-myth-why-australians-buy-cosmetics-from-overseas-etailers/ Marketing is very important since