7ps of Marketing in Mcdonalds
[pic] Mc Donald’s [pic]
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Marketing Mix (i.e.) 7 P’s
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Product [pic]
A Product is any article, which a manufacturer can sell in open market. A Product has the capacity to satisfy human Wants. This creates Demand and facilitates marketing. The Product Mix includes the following variables:
Product line and Range
The various product line and range are as follow:
• Style, Shape, Design, color, quality and other Physical features of a Product.
• Packaging and labeling of a product.
• Branding and Trademark given to the Product.
• Product Innovation.
• Guarantees and Warranties given to a product.
• Special features of the product.
• Product servicing.
Mc Donald’s Product
• Mc Donald’s Family restaurants serve a range of products aimed at satisfying different palettes.
• Mc Donald’s has always offered tea & coffee on their menu at their restaurants but they have also tied up with Coca - Cola to serve their Georgia Gold brand hot beverages in their restaurants.
• Their core products and focus continues to remain burgers.
• While its happy Meal is immensely popular among kids because of its toys, its meal Combos are equally popular as they are filling and favorite with all age groups.
• Mc Donald’s product is based on five main ingredients:
Chicken, Potatoes & Milk and the main products include Burgers- Chicken-Sandwiches- French fries and beverages. In additional they serve variety of Breakfast items & Desserts.
Product Adaptation
• Asian Products Adaptation to local tastes
• Burgers with Thai Basil- Thailand
• Teriyaki Burger – Japan
• Rice Dishes – Indonasia
Menu Development
• 1998- Menu development team.
• Consumer feedback & research findings.
• Do not entire;y localose menu,
• Wider Product range,
•
[pic]
Marketing Mix (i.e.) 7 P’s
[pic]
Product [pic]
A Product is any article, which a manufacturer can sell in open market. A Product has the capacity to satisfy human Wants. This creates Demand and facilitates marketing. The Product Mix includes the following variables:
Product line and Range
The various product line and range are as follow:
• Style, Shape, Design, color, quality and other Physical features of a Product.
• Packaging and labeling of a product.
• Branding and Trademark given to the Product.
• Product Innovation.
• Guarantees and Warranties given to a product.
• Special features of the product.
• Product servicing.
Mc Donald’s Product
• Mc Donald’s Family restaurants serve a range of products aimed at satisfying different palettes.
• Mc Donald’s has always offered tea & coffee on their menu at their restaurants but they have also tied up with Coca - Cola to serve their Georgia Gold brand hot beverages in their restaurants.
• Their core products and focus continues to remain burgers.
• While its happy Meal is immensely popular among kids because of its toys, its meal Combos are equally popular as they are filling and favorite with all age groups.
• Mc Donald’s product is based on five main ingredients:
Chicken, Potatoes & Milk and the main products include Burgers- Chicken-Sandwiches- French fries and beverages. In additional they serve variety of Breakfast items & Desserts.
Product Adaptation
• Asian Products Adaptation to local tastes
• Burgers with Thai Basil- Thailand
• Teriyaki Burger – Japan
• Rice Dishes – Indonasia
Menu Development
• 1998- Menu development team.
• Consumer feedback & research findings.
• Do not entire;y localose menu,
• Wider Product range,
•