97280944 Topshop Final 1 
Lahore School of Economics
Master of Business Administration
Marketing Strategy
Submitted to:
Sir Arshad
Submitted by:
Moazzam Munir 10-E0024
Total Word Count: 3900
TABLE OF CONTENTS
Introduction to TOPSHOP……………………………………………………………………………………………………………….3
Strategic Business Unit ………………………………………………………………………………………………………………….3
Situational Analysis……………………………………………………………………………………………………………………….4
PESTLE Analysis…..………………………………………………………………………………………………………………………..4 Political…………………………………………………………………………………………………………………………………4 Economic……………………………………………………………………………………………………………………………..4 Social…………………………………………………………………………………………………………………………………….4 Technological…………………………………………………………………………………………………………………………5 Legal………………………………………………………………………………………………………………………………………5 Environmental…………………………………………………………………………………………………………………………6
Internal Analysis…………………………………………………………………………………………………………………………….6
Porter Five Force Analysis……………………………………………………………………………………………………………….7
SWOT Analysis……………………………………………………………………………………………………………………………….8
Conclusion Of Situational Analysis………………………………………………………………………………………………….8
Marketing Objectives…………………………………………………………………………………………………………………….9
Marketing Plan……………………………………………………………………………………………………………………………….10
Segmentation of the Market…………………………………………………………………………………………………………..10
Target market………………………………………………………………………………………………………………………………..10
Differentiation of the Product…………………………………………………………………………………………………………12
Positioning the product……………………………………………………………………………………………………………………12
Marketing Mix…………………………………………………………………………………………………………………………………..14 Product Strategy…………………………………………………………………………………………………………………………14 Distribution Strategy……………………………………………………………………………………………………………………14 Pricing Strategy…………………………………………………………………………………………………………………………15 Promotional Strategy…………………………………………………………………………………………………………………15
Marketing
Master of Business Administration
Marketing Strategy
Submitted to:
Sir Arshad
Submitted by:
Moazzam Munir 10-E0024
Total Word Count: 3900
TABLE OF CONTENTS
Introduction to TOPSHOP……………………………………………………………………………………………………………….3
Strategic Business Unit ………………………………………………………………………………………………………………….3
Situational Analysis……………………………………………………………………………………………………………………….4
PESTLE Analysis…..………………………………………………………………………………………………………………………..4 Political…………………………………………………………………………………………………………………………………4 Economic……………………………………………………………………………………………………………………………..4 Social…………………………………………………………………………………………………………………………………….4 Technological…………………………………………………………………………………………………………………………5 Legal………………………………………………………………………………………………………………………………………5 Environmental…………………………………………………………………………………………………………………………6
Internal Analysis…………………………………………………………………………………………………………………………….6
Porter Five Force Analysis……………………………………………………………………………………………………………….7
SWOT Analysis……………………………………………………………………………………………………………………………….8
Conclusion Of Situational Analysis………………………………………………………………………………………………….8
Marketing Objectives…………………………………………………………………………………………………………………….9
Marketing Plan……………………………………………………………………………………………………………………………….10
Segmentation of the Market…………………………………………………………………………………………………………..10
Target market………………………………………………………………………………………………………………………………..10
Differentiation of the Product…………………………………………………………………………………………………………12
Positioning the product……………………………………………………………………………………………………………………12
Marketing Mix…………………………………………………………………………………………………………………………………..14 Product Strategy…………………………………………………………………………………………………………………………14 Distribution Strategy……………………………………………………………………………………………………………………14 Pricing Strategy…………………………………………………………………………………………………………………………15 Promotional Strategy…………………………………………………………………………………………………………………15
Marketing