A Break Lemonade Stand Analysis
Week 3 Homework Assignment
Week 3 Homework Assignment Devry University Professor Kerry Lanza January 25, 2012
Business 115 Week 3 Homework Assignment Part 1
Week 3 Homework Assignment
Develop a creative name for your lemonade stand, then explain why the name is important when you are considering branding options.
Gimme’ A Break Lemonade Stand is the name I thought suitable for my new entrepreneurship venture. Gimme’ a Break is just as the name implies, intended on giving the busy students and working class of Jonesboro just that, a well deserved break with some of the most refreshing lemonade any one has ever offered in the area. The name centers around the …show more content…
need for a break, everyone could use a second to stop and enjoy some of life’s simple pleasures.
And Gimme’ a Break will offer that plus superior and quick service with its wide variety of delicious naturally organic fruit lemonades.
Create a mission statement for your lemonade stand; then explain why a mission statement is important for your company.
Gimme’ a Break Lemonade Stand strives to provide the best quality lemonades in a direct and timely fashion for all of our busy students and hardworking adults in the Jonesboro
Metropolitan area. More specifically including:
1. Quality We strive to seek out ingredients of the highest quality (We strictly source locally). 2. Variety We will provide the largest variety possible of fresh fruit lemonades.
Week 3 Homework Assignment
3. Innovation We will always continue to create new and exciting ways to test the limits of our flavors. Gimme’ a Break strives on excellence and service in a timely matter. We are always open to improvements and suggestions. So please give us feedback! My mission statement is vital for potential customers to inform them of the great products and services we offer that will put us a step ahead of our competitors. It also services a an company pledge to ensure we are doing our best in providing high quality products for our new and existing customers.
You are very involved with your community; please outline your CSR plan for your
business. My Corporate Social Responsibility plan stems from believing that i have a responsibility beyond making a profit and am therefore willing to substantiate my beliefs by taking care of what matters most; home. Therefore I pledge to only purchase produce from intown growers that use insecticide and pesticide free farming practices. And also by utilizing certified organic producers. In doing so I believe it makes a difference to our community, our economy and the future we leave our children.
The textbook list many different types of pricing strategies; please pick one of these and explain how you will deliver on this strategy with your stand.
Week 3 Homework Assignment
Utilizing the penetration pricing strategy method would allow me to introduce my lemonades at a lower price to build up my sales volume in the very busy Jonesboro, Ar metro area. Building a consistent, regular customer base would ensure an ample amount of sales. Then upon successful clientele retention i would phase into the optimal pricing method to eliminate errors and miscalculations by utilizing specific computer software to generate an ideal price for every item offered at Gimme’ a Break.
Even though you only sell to local customers, you understand that you could package your lemonade and sell it globally online. Evaluate whether or not the company should go global by creating an online presence and selling your lemonade online. Deciding to use only locally grown organic produce the decision to go global would not be an effective measure in marketing Gimme’ a Break at it’s initial start up phase. Upon going global the demand for the product may exceed available supply due to choosing to only use specific local grown produce.
Week 3 Homework Assignment
References Business In Action/ Courtland L. Bovee, John V. Thill 6th Edition
Week 3 Homework Assignment Devry University Professor Kerry Lanza January 25, 2012
Business 115 Week 3 Homework Assignment Part 1
Week 3 Homework Assignment
Develop a creative name for your lemonade stand, then explain why the name is important when you are considering branding options.
Gimme’ A Break Lemonade Stand is the name I thought suitable for my new entrepreneurship venture. Gimme’ a Break is just as the name implies, intended on giving the busy students and working class of Jonesboro just that, a well deserved break with some of the most refreshing lemonade any one has ever offered in the area. The name centers around the …show more content…
need for a break, everyone could use a second to stop and enjoy some of life’s simple pleasures.
And Gimme’ a Break will offer that plus superior and quick service with its wide variety of delicious naturally organic fruit lemonades.
Create a mission statement for your lemonade stand; then explain why a mission statement is important for your company.
Gimme’ a Break Lemonade Stand strives to provide the best quality lemonades in a direct and timely fashion for all of our busy students and hardworking adults in the Jonesboro
Metropolitan area. More specifically including:
1. Quality We strive to seek out ingredients of the highest quality (We strictly source locally). 2. Variety We will provide the largest variety possible of fresh fruit lemonades.
Week 3 Homework Assignment
3. Innovation We will always continue to create new and exciting ways to test the limits of our flavors. Gimme’ a Break strives on excellence and service in a timely matter. We are always open to improvements and suggestions. So please give us feedback! My mission statement is vital for potential customers to inform them of the great products and services we offer that will put us a step ahead of our competitors. It also services a an company pledge to ensure we are doing our best in providing high quality products for our new and existing customers.
You are very involved with your community; please outline your CSR plan for your
business. My Corporate Social Responsibility plan stems from believing that i have a responsibility beyond making a profit and am therefore willing to substantiate my beliefs by taking care of what matters most; home. Therefore I pledge to only purchase produce from intown growers that use insecticide and pesticide free farming practices. And also by utilizing certified organic producers. In doing so I believe it makes a difference to our community, our economy and the future we leave our children.
The textbook list many different types of pricing strategies; please pick one of these and explain how you will deliver on this strategy with your stand.
Week 3 Homework Assignment
Utilizing the penetration pricing strategy method would allow me to introduce my lemonades at a lower price to build up my sales volume in the very busy Jonesboro, Ar metro area. Building a consistent, regular customer base would ensure an ample amount of sales. Then upon successful clientele retention i would phase into the optimal pricing method to eliminate errors and miscalculations by utilizing specific computer software to generate an ideal price for every item offered at Gimme’ a Break.
Even though you only sell to local customers, you understand that you could package your lemonade and sell it globally online. Evaluate whether or not the company should go global by creating an online presence and selling your lemonade online. Deciding to use only locally grown organic produce the decision to go global would not be an effective measure in marketing Gimme’ a Break at it’s initial start up phase. Upon going global the demand for the product may exceed available supply due to choosing to only use specific local grown produce.
Week 3 Homework Assignment
References Business In Action/ Courtland L. Bovee, John V. Thill 6th Edition