A Competitive Analysis Of Macy's

Competition can represent many benefits for consumers; through it, consumers can obtain products with higher quality and better prices. The competition, in the case of businesses, accounts for a continue developing of strategies, and the ability of put resources behind their efforts. The retail industry is very competitive, this competition includes department stores, discount stores, outlets, online retailers, and mail order catalogs, among others. Macy’s principal and direct competitors are mid-priced to high-priced department stores; such as J. C. Penney, Dillard’s and Saks. Indirect competitors are those who have similar products, but at a lower price, as the case of Amazon, Target, and Wal-Mart (Macys Inc's Competitiveness, 2017).