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A Mom-Centric Textbook: Ask The Chicks

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A Mom-Centric Textbook: Ask The Chicks
“Can’t you just unplug from your technology?” is a question many moms ask their kids. Yet, moms are now plugging in too…to their support groups.
Online support groups aren’t restricted by geography or time. They are a space for women of various backgrounds to discuss sensitive topics. They also reduce stress, provide support, entertainment and empowerment.
This study inspected a mom-centric Facebook page called Ask the Chicks. Its creation was driven by followers, rather than company benefit. This offers unique insight into page users’ motives.
The study’s main goal was to discover the motives and effects of using a mothering support Facebook page. Women’s three main motives in using Ask the Chicks were found to be exchanging information,
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