that specfic target audience reflect on how privledged they are and then immediately make them feel remorse for the little boy who has no food. I also believe that they made the photo in black and white on purpose, because usually things that are in black and white can lead to a sad, negative feeling. Most of these type of commercials that are present today usually are in black and white with sad music playing, to intentionally upset the viewers and make them want to do something about it. Also, having the ad in big, bold letters saying "Hunger.. No More" brings a lot of pathos to the viewers. I believe this ad lacks mainly logos, there is no type of writing, or other forms that gives the viewer any information about the main claim. An ad should be 70% logos, and this ad maybe has 5%, maybe. They need to add something that will give the reader ambition to go and do something about this on-going cause that affects so many lives. Overall, I do not believe this ad is as effective as it needs to be. Though it has very powerful pathos, it needs to have a much more effective logos.
that specfic target audience reflect on how privledged they are and then immediately make them feel remorse for the little boy who has no food. I also believe that they made the photo in black and white on purpose, because usually things that are in black and white can lead to a sad, negative feeling. Most of these type of commercials that are present today usually are in black and white with sad music playing, to intentionally upset the viewers and make them want to do something about it. Also, having the ad in big, bold letters saying "Hunger.. No More" brings a lot of pathos to the viewers. I believe this ad lacks mainly logos, there is no type of writing, or other forms that gives the viewer any information about the main claim. An ad should be 70% logos, and this ad maybe has 5%, maybe. They need to add something that will give the reader ambition to go and do something about this on-going cause that affects so many lives. Overall, I do not believe this ad is as effective as it needs to be. Though it has very powerful pathos, it needs to have a much more effective logos.