A Rhetorical Analysis Of Colin Kaepernick's 'Beats'
Beats by Dre headphones has become a status thing in the recent times among young adults and artistes. The headphone is widely known to produce quality sound and costs a little high. Bearing in mind the target audience for this product, the use of Colin Kaepernick, a football player for its commercial lends credibility to the product and reaches out to the appropriate audience. The advert appeals to pathos, ethos, and logos by drawing on the sober emotions of the athlete, the athlete’s credibility as a football player, and headphone’s ability to totally shut off outside noise respectively.
In the commercial, the football player, Colin Kaepernick, on his arrival to the stadium met an angry mob outside who were raining abusive comments at him …show more content…
That was the introductory part of the commercial. The commercial supported its argument in the form of pathos by drawing on the audience’s sober emotions. He was faced with a lot of pressure from the angry mob however, he remained calm. This seems effective with the commercial as our emotions have to be affected either negatively or positively for us to sort refuge in a headphone. In this case, it employs sober (negative) emotions and the headphone was handy in lifting his mood.
Furthermore, the commercial employed the ethos of Colin Kaepernick as a renowned football player to lend credibility to its product. The use of a sports figure appeal in the commercial is a positive and well thought out plan. It helps to reach out to the appropriate audience for the product. In the commercial, the headphones credibility was proven by using a renowned football player to endorse the product.
Finally, the commercial appeals to logos in the form of the headphone’s ability to completely shut off outside noise. Its quality of adaptive noise cancelling was proven by his inability to hear any noise when using the headphone to listen to music despite the loud noise in the environment. This is a very convincing evidence to be used for this product. Therefore, the commercial was able to convince its audience that the headphone is effective in noise cancellation and production of quality
In the commercial, the football player, Colin Kaepernick, on his arrival to the stadium met an angry mob outside who were raining abusive comments at him …show more content…
That was the introductory part of the commercial. The commercial supported its argument in the form of pathos by drawing on the audience’s sober emotions. He was faced with a lot of pressure from the angry mob however, he remained calm. This seems effective with the commercial as our emotions have to be affected either negatively or positively for us to sort refuge in a headphone. In this case, it employs sober (negative) emotions and the headphone was handy in lifting his mood.
Furthermore, the commercial employed the ethos of Colin Kaepernick as a renowned football player to lend credibility to its product. The use of a sports figure appeal in the commercial is a positive and well thought out plan. It helps to reach out to the appropriate audience for the product. In the commercial, the headphones credibility was proven by using a renowned football player to endorse the product.
Finally, the commercial appeals to logos in the form of the headphone’s ability to completely shut off outside noise. Its quality of adaptive noise cancelling was proven by his inability to hear any noise when using the headphone to listen to music despite the loud noise in the environment. This is a very convincing evidence to be used for this product. Therefore, the commercial was able to convince its audience that the headphone is effective in noise cancellation and production of quality